Just last month, Google announced a weekly archive of U.S. political ads on its platform, reported here.
Over the years, many facets of brand safety have been in the spotlight -- adjacency, privacy, fraud, security, viewability and ad placement, among them. Interest-based advertising, for example, wholly relies on responsible data collection to target and establish connections between sellers and consumers and bolster consumer trust.
Good self-regulation requires constant vigilance and sweat equity, something that the Digital Advertising Alliance’s two Accountability Partners – the Data & Marketing Association (DMA) and the Advertising Self Regulatory Council (A
“In many ways, it feels like we’re at a data ethics tipping point in respect to the public’s trust,” said Elizabeth Denham, information commissioner of the United Kingdom’s Information Commissioner’s Office (ICO). She was featured in a video address during the DAA Summit18’s keynote policy conversation titled, “A Worldwide Marketplace for Digital Advertising Data | A Middle Road for Trade?”
NEW YORK, NY – May 22, 2018 – The Digital Advertising Alliance (DAA) today launched an industry-wide initiative to increase transparency and accountability around digital political ads, including new guidance for political advertisers and a “PoliticalAd” icon that will link to additional information on such ads. Compliance with the guidance will be independently enforced by the Advertising Self Regulatory Council (ASRC) and the Data & Marketing Association (DMA).
Our April 5 Webinar is for brands and publishers – both business-to-business and consumer – as well as agencies and ad tech companies with their own apps and sites, or which design and support the sites and apps of others.
In almost every measure, brand safety is enhanced where and when transparency is extended. Cheers to the foresight of our trade association founders: In the Digital Advertising Alliance YourAdChoices program, we’ve known this to be the case for the six-plus years our Principles – and their independent enforcement – have been in-market.
Innovation at DAA Summit 2017….
As marketers continue to coalesce the customer experience through the myriad devices we interact with on a daily basis -- which comScore now estimates to be between 10 and 12 devices per household -- they are also diligently heeding ethical standards and best practices in an increasingly dynamic ecosystem.
This blog is Part II of II. Part I discusses what’s known as of June 2017 about GDPR regulation -- scheduled to take effect May 2018. No information imparted in this blog series should be construed as legal counsel. Rather this post is strictly for information purposes only.
Heard at DAA Summit 2017...
This blog is Part I of II. Part II discusses how some parts of the interest-based advertising ecosystem are preparing for GDPR adherence. No information imparted in this blog series should be construed as legal counsel. Rather this post is strictly for information purposes only.
