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Transparency and Notice

Digital Advertising Alliance Launches New Industry-Focused Website

DigitalAdvertisingAlliance.org provides guidance on the DAA's increasingly globally recognized self-regulatory program

New York – July 16, 2014 – The Digital Advertising Alliance (DAA) has launched its newest web property, www.digitaladvertisingalliance.org, which builds on DAA's commitment to educate the advertising industry about DAA's established and enforceable principles for responsible privacy practices across the online advertising industry, and to provide consumers with enhanced transparency and control regarding relevant advertising on their digital devices.

Zogby Poll: Americans Prefer Ad-Supported Mobile Apps, Want Familiar Transparency & Control Over Data in the Mobile Environment

Survey of 1,015 Americans reveals that users want mobile choice tools that provide the same protections available on desktop & laptop computers

NEW YORK and WASHINGTON, DC - October 22, 2014 - Americans prefer free, ad-supported mobile apps to those that cost money, and value mobile ads that are relevant to their interests, according to a new survey conducted by Zogby Analytics. Respondents also said they wanted tools – similar to those available on desktop and laptop computers – that let them control how and whether data is collected and used in mobile environments.

Digital Advertising Alliance (DAA) Enhances Privacy Controls in the Mobile Marketplace with Launch of Two New Tools for Consumers

'AppChoicesTM' and 'Consumer Choice Page for Mobile Web' Take Control and Advertising Transparency Beyond Desktop, While Delivering a Consistent Independently Enforceable Choice Experience

NEW YORK, NY - February 25, 2015 - The Digital Advertising Alliance (DAA) today launched two new mobile tools for consumers – "AppChoices" and the "DAA Consumer Choice Page for Mobile Web."  These innovations supplement the self-regulatory organization’s advertising transparency and choice mechanisms already used by millions of consumers for their desktop browsers. This evolution in the DAA's choice platforms adapts consumer-friendly, independently enforceable privacy controls to the fast-growing mobile medium.

Building Audience Experiences across Devices and Platforms

August 27, 2015

[Photo: Interactive Advertising Bureau CEO Randall Rothenberg speaks ahead of the Digital Advertising Alliance Summit 2015 session “Building Audience Experiences Across Devices and Platforms.” Session participants included left to right: Charles Curran, senior advisor to DAA (moderator); Vivian Chang, Tapad; Martin Gilliard, Experian Marketing Services; Kevin McGowan, Millennial Media; and David Weiner, Oracle.]

Digital Advertising Alliance Unveils New DAA AdChoices Icon Implementation Guidelines for Video Ads

NEW YORK, NY - November 2, 2015 - The Digital Advertising Alliance (DAA) today unveiled new guidelines for the implementation of the DAA's AdChoices icon and ad marker in video ads, "DAA Ad Marker Implementation Guidelines for Video Ads." The DAA's initial release provides marketplace guidance for implementation that will help create a more consistent consumer experience across major video ad formats and players.

Advertising Leaders Speak Out in Support of DAA's Cross-Device Guidance Regarding Transparency & Control

November 16, 2015

Association leaders affiliated with the founding of the Digital Advertising Alliance announced their support today (November 16, 2015) with the unveiling of DAA guidance, "Application of the DAA Principles of Transparency and Control to Data Used Across Devices."

Their reaction includes:

Nancy Hill, President and CEO, 4As (American Association of Advertising Agencies)

Advertising Week 2015: Celebrate Competition & Content Diversity Made Possible by Responsible IBA

September 22, 2015

In our attention economy - where marketers compete for the attention of consumers - I'm struck how data collection for interest-based advertising (IBA) enables support for a wide range of small publishers and niche content providers, some of whom derive most or all of their income from ad network-supplied IBA. Without IBA, much less advertising in general, these entities could not survive.

Among all the parts of our advertising ecosystem we honor and recognize during Advertising Week 2015, I'd like to toast these startups and small businesses which are thankfully among us.

Cross Border: How the DAA Program Matters to Global Advertisers

September 8, 2015

[Photo: Peter Kosmala, senior vice president of government relations at 4A's (standing) introduces the DAA Summit 2015 panel, "Cross Border: How the DAA Programs Matter to Global Advertisers." Seated left to right: Julie Ford, executive director Digital Advertising Alliance of Canada; Jeanette Fitzgerald, chief privacy officer at Epsilon; and Chris Payne, public affairs manager at the World Federation of Advertisers and board member of the European Digital Interactive Advertising Alliance.]

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