DAA News

NEWS RELEASES

NEW YORK, NY – May 22, 2018 –  The Digital Advertising Alliance (DAA) today launched an industry-wide initiative to increase transparency and accountability around digital political ads, including new guidance for political advertisers and a “PoliticalAd” icon that will link to additional information on such ads. Compliance with the guidance will be independently enforced by the Advertising Self Regulatory Council (ASRC) and the Data & Marketing Association (DMA).

Building... more

WASHINGTON, DC and NEW YORK, NY -- April 4, 2017 -- The Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA) today jointly unveiled new versions of their easy-to-use consumer choice tools for setting preferences about digital advertising data collection and use. Improvements to the NAI tool and DAA tool include an enhanced user... more

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DAA IN THE NEWS

"AN ICONIC APPROACH TO POLITICAL AD TRANSPARENCY"
DMN, June 6, 2018 Read the article
"AMID FACEBOOK TRANSPARENCY PUSH, STRATEGIC CONCERNS EMERGE"
Campaigns & Elections, June 5, 2018 Read the article
"FEC URGED TO ALLOW POLITICAL ADVERTISERS TO USE ICONS FOR DISCLAIMERS"
MediaPost, May 31, 2018 Read the article
"INTERNET ASSOCIATION OPPOSES TV-STYLE DISCLAIMERS FOR ONLINE POLITICAL ADS"
MediaPost, May 30, 2018 Read the article
"12 THINGS MARKETERS SHOULD KNOW ABOUT MARTECH'S NEW CATEGORIES"
CMS Wire, May 24, 2018 Read the article

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