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NEWS RELEASES

NEW YORK, NY, September 28, 2020 – Americans place a value of more than $1,400 per year on the array of free digital content, services, and mobile apps that are currently funded by advertising, according to a new survey conducted by the Digital Advertising Alliance (DAA). Respondents said those ad-supported...

June 8, 2020 - Final proposed regulations submitted by the Office of the California Attorney General (CA AG) to implement the California Consumer Privacy Act (CCPA) fail to provide businesses with needed clarity and time to comply and contain unconstitutional requirements that exceed the CA AG’s authority and could frustrate consumers, according to several...

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DAA IN THE NEWS

"WHAT IS IDENTITY RESOLUTION AND HOW ARE PLATFORMS ADAPTING TO PRIVACY CHANGES?"
MarTech, September 28, 2021 Read the article
"TARGETING PROVES ITS WORTH"
ANA Regulatory Rumblings, September 13, 2021 Read the article
"ONE TOOL TO KEEP YOUR ONLINE ACTIVITY PRIVATE AND OPT OUT OF INTRUSTIVE COOKIES"
Kim Komando, September 11, 2021 Read the article
"AD INDUSTRY URGES CALIFORNIA TO RETRACT 'GLOBAL PRIVACY CONTROL' MANDATE"
MediaPost, July 29, 2021 Read the article
"WHY RESPECTING CUSTOMER PRIVACY IS GOOD FOR BUSINESS"
Computerworld , July 16, 2021 Read the article

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