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NEW YORK, NY – September 18, 2018 – The Digital Advertising Alliance (DAA) today released the creative implementation guidelines for the “Political Ad” icon it announced in May as part of an advertising industry initiative to increase...

NEW YORK, NY – May 22, 2018 –  The Digital Advertising Alliance (DAA) today launched an industry-wide initiative to increase transparency and accountability around digital political ads, including new guidance for political advertisers and a “PoliticalAd” icon that will link to additional information on such ads. Compliance with the guidance will be independently enforced by the Advertising Self Regulatory Council (ASRC) and the Data & Marketing Association (DMA).

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DAA IN THE NEWS

"FTC ARGUES AGAINST OPT-IN APPROACH TO ONLINE PRIVACY"
MediaPost, November 15, 2018 Read the article
"DAA LEADS NEW EFFORT TO INCREASE TRANSPARENCY IN POLITICAL ADVERTISING"
4A's, October 31, 2018 Read the article
"WEIGHING PERSONALIZATION WITH PRIVACY: HOW THE DAA'S ADCHOICES PROGRAM BRINGS TRANSPARENCY TO INTEREST-BASED DIGITAL ADVERTISING"
Dating News, October 16, 2018 Read the article
"ANA: HILL NEEDS TO STEP UP ON PRIVACY"
Broadcasting & Cable, October 8, 2018 Read the article
"SNEAKER RETAILER FINISH LINE FAILED TO COMPLY WITH PRIVACY CODE, WATCHDOG SAYS"
MediaPost, September 26, 2018 Read the article

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