DAA News

NEWS RELEASES

WASHINGTON, DC and NEW YORK, NY -- April 4, 2017 -- The Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA) today jointly unveiled new versions of their easy-to-use consumer choice tools for setting preferences about digital advertising data collection and use. Improvements to the NAI tool and DAA tool include an enhanced user experience, the ability for... more

NEW YORK, NY – October 13, 2016 – The Digital Advertising Alliance (DAA) today announced that enforcement of its guidance on the Application of the DAA Principles of Transparency and Control to Data Used Across Devices (DAA cross-device guidance) will begin on February 1, 2017. The DAA cross-device guidance will be independently enforced by the Council of Better Business Bureaus (CBBB) and the DMA, which provide... more

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DAA IN THE NEWS

"TECHBYTES WITH FATIMA NADINE KHAN, CHIEF PRIVACY OFFICER, DEMANDBASE"
MarTechSeries, March 14, 2018 Read the article
"LIFTOPIA FAILED TO COMPLY WITH INDUSTRY PRIVACY RULES, WATCHDOG SAYS"
MediaPost, March 14, 2018 Read the article
"DAA: ESTABLISHING RESPONSIBLE PRIVACY PRACTICES IN DIGITAL ADVERTISING TO HELP PUBLISHERS DELIVER MORE ENGAGING ADS"
HostingAdvice.com, February 26, 2018 Read the article
"IS THERE A MARKETING DATA 'CORRECTION' UNDERWAY?"
Target Marketing, February 19, 2018 Read the article
"INCOMING IAB CHAIRMAN SCOTT SCHILLER TO AD INDUSTRY: WE MUST WORK TOGETHER"
MediaPost, February 12, 2018 Read the article

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