DAA News

NEWS RELEASES

NEW YORK, NY -- April 2, 2024 -- Americans broadly recognize, understand, trust, and support the ubiquitous blue triangular AdChoices icon that appears across ads, websites, and apps and provides access to information and choices about ads, according to a...

WASHINGTON, D.C. – August 2, 2023 – The Digital Advertising Alliance (DAA) today launched new beta functionality allowing individuals to opt out of interest-based advertising (IBA) via the submission of “hashed” -- or encrypted -- phone numbers....

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DAA IN THE NEWS

"UNDERSTANDING THE IMPORTANCE OF PERSONALIZED ADVERTISING TO DIGITAL JOURNALISM"
elblog.pl, April 14, 2024 Read the article
"BEHAVIORAL ADVERTISING WOULD FACE UNCERTAIN FUTURE UNDER NEW PRIVACY BILL"
MediaPost, April 8, 2024 Read the article
"LOCATION NOT FOUND: MITIGATING PRECISE GEOLOCATION CONSENT FLOW RISK"
Lexology, February 22, 2024 Read the article
"PRIVACY WATCHDOG ENSURES INDEED AND GLASSDOOR ADHERE TO DIGITAL ADVERTISING PRIVACY BEST PRACTICES"
Big News Network, February 6, 2024 Read the article
"2024 -- UNMASKING A WEB OF POLITICAL DECEPTION"
New Digital Age, February 5, 2024 Read the article

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PRAM NEWS RELEASES (Archive)

NEW YORK, NY, February 24, 2022 – The Partnership for Responsible Addressable Media (PRAM) today announced the conclusion of its work and the transition of the process for certification, education, and enforcement around Addressable Media Identifiers (AMIs) to the Digital Advertising Alliance (DAA), which will extend and enhance its current self-regulatory program to cover those emerging technologies.

In addition, the advertising trade associations will continue to conduct their...

New York, NY – March 4, 2021 – The Partnership for Responsible Addressable Media today released the following statement from executive director Bill Tucker on Google's announcement regarding its future plans around identifiers.

As expected, major platforms and advertising and media companies are approaching privacy and data protection differently, but we believe we all share common goals: protecting...

New York, NY – January 5, 2021 – The Partnership for Responsible Addressable Media (PRAM) today shared a draft compendium of priority business use cases [LINK] around addressability, as the organization considers standards and options for future addressability solutions. The compendium was drafted over several months of meetings by PRAM’s business practices working group, as it led a cross-industry dialogue involving more than 60 major companies with leadership by executives from Bank of...

New York, NY – January 15, 2021 – The Partnership for Responsible Addressable Media today extended an invitation to the advertising and media industry to contribute addressability code for collaborative development. All proposed contributions must be operational, support the advancement of new addressability and accountability standards, and fuel commercial innovation. They must also align with several principles based on those announced at launch, including consumer privacy, equal access,...

September 14, 2020 - As the leading organizations representing global brand marketers and the digital media and advertising industry, we welcome your decision to delay the proposed policy changes for Apple’s Identifier for Advertisers (IDFA) for iOS 14 until next year, and we request an urgent meeting to ensure we use that additional time to launch a collaborative process to address widespread questions and concerns around those upcoming changes.

We share your strong support for...

NEW YORK (August 4, 2020) — Leading trade associations and companies representing every sector of the global advertising industry today joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding privacy and improving the consumer experience. The governing group of the Partnership will include the most influential organizations...

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