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NEW YORK – June 4, 2019 – The Digital Advertising Alliance (DAA) today announced the timeline for enforcement of its new transparency guidelines for political advertisers, including use of the “Political Ad” icon. The new guidelines will become effective on November 1, 2019, and enforcement of compliance will begin on January 1, 2020. The independent enforcement program will be run by the Advertising Self-Regulatory Council (ASRC) of the Council of Better Business Bureaus (CBBB) and...

NEW YORK, NY – September 18, 2018 – The Digital Advertising Alliance (DAA) today released the creative implementation guidelines for the “Political Ad” icon it announced in May as part of an advertising industry initiative to increase...

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DAA IN THE NEWS

"GUIDELINES PUSH TRANSPARENCY FOR POLITICAL ADS"
O'Dwyer's, June 4, 2019 Read the article
"DIGITAL AD INDUSTRY UNVEILS NEW TRANSPARENCY GUIDELINES"
Campaigns & Elections, June 4, 2019 Read the article
"DAA POLITICAL AD DISCLAIMER PROGRAM TAKES EFFECT IN NOVEMBER"
MediaPost, June 4, 2019 Read the article
"SELF-REGULATORY APPROACH FROM A U.S. PERSPECTIVE"
European Interactive Digital Advertising Alliance - YouTube Channel, April 30, 2019 Read the article
"TAKE CONTROL OF YOUR PRIVACY AND DATA WITH THE DAA'S ADCHOICES PROGRAM"
RewardExpert, April 15, 2019 Read the article

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