DAA News

NEWS RELEASES

NEW YORK, NY – May 22, 2018 –  The Digital Advertising Alliance (DAA) today launched an industry-wide initiative to increase transparency and accountability around digital political ads, including new guidance for political advertisers and a “PoliticalAd” icon that will link to additional information on such ads. Compliance with the guidance will be independently enforced by the Advertising Self Regulatory Council (ASRC) and the Data & Marketing Association (DMA).

Building... more

WASHINGTON, DC and NEW YORK, NY -- April 4, 2017 -- The Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA) today jointly unveiled new versions of their easy-to-use consumer choice tools for setting preferences about digital advertising data collection and use. Improvements to the NAI tool and DAA tool include an enhanced user... more

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DAA IN THE NEWS

"THE UNINTENDED CONSEQUENCES OF RELYING ON CONSENT WITH GDPR"
MarTech Advisor, August 16, 2018 Read the article
"AS STATES MOVE TO REGULATE DIGITAL ADS, CONSULTANTS WARN OF UNINTENDED CONSEQUENCES"
Campaigns & Elections, August 10, 2018 Read the article
"ADVERTISERS DISS GDPR, STATE INTERNET REGULATION EFFORTS"
Multichannel News, July 23, 2018 Read the article
"AN ICONIC APPROACH TO POLITICAL AD TRANSPARENCY"
DMN, June 6, 2018 Read the article
"AMID FACEBOOK TRANSPARENCY PUSH, STRATEGIC CONCERNS EMERGE"
Campaigns & Elections, June 5, 2018 Read the article

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