DAA News

NEWS RELEASES

June 8, 2020 - Final proposed regulations submitted by the Office of the California Attorney General (CA AG) to implement the California Consumer Privacy Act (CCPA) fail to provide businesses with needed clarity and time to comply and contain unconstitutional requirements that exceed the CA AG’s authority and could frustrate consumers, according to several...

NEW YORK, NY – December 18, 2019 – The Digital Advertising Alliance (DAA) today officially launched the onboarding process for companies across the digital advertising supply chain to use its California...

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DAA IN THE NEWS

"THE CAPABILITIES OF IDENTITY RESOLUTION PLATFORMS"
MarTech Today, June 8, 2020 Read the article
"IAB'S ROTHENBERG: WHY MATRIX OF 'COLLABS' NEED TO EMPOWER DIGITAL MARKETING"
WARC, February 18, 2020 Read the article
"WHAT DID YOU DO ON DATA PRIVACY DAY? DO TELL US."
Target Marketing, February 5, 2020 Read the article
"8 WAYS TO STOP YOUR PHONE FROM TRACKING YOU"
Kim Komando, January 13, 2020 Read the article
"CCPA RULES AREN'T FINAL YET, BUT THE PENALTIES ARE STILL GOING TO HAPPEN"
Target Marketing, January 6, 2020 Read the article

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