Digital Advertising Alliance Releases Best Practices Around Privacy for Billions of IoT Connected Devices
DAA Best Practices Explain How Companies Should Provide Notice and Control Over Collection and Use of Connected Device Data
WASHINGTON, D.C.
Transparency and Notice
Upcoming DAA Integrations to Foster Consumer Engagement and Build Trust, Spanning Consumer Choice, Political Ads, and all Addressable Media
May 3, 2023
By Lou Mastria
Big idea: As the second quarter of 2023 progresses, DAA self-regulatory initiatives are forging ahead to keep your company on the right side of the consumer. Make sure to keep pace and participate accordingly.
The DAA’s community’s strength has come from its foresight and its proactive actions to codify and live by responsible industry practices.
Coalition of Privacy Self-Reg Orgs Launch Uniform Approach to CMP-Specific Controls and Network-Wide Privacy Choices
Regional Digital Advertising Alliances (DAAs) Release Tech Specifications to Help Brands and Publishers Simplify & Improve User Choice Experience
The DAA Political Ad Icon: Help Every Digital and Mobile Political Ad for Statewide and Federal Office Provide Real-Time Disclosures for Voter Transparency
September 14, 2022
By Lou Mastria
Big Idea: The same fervor and framework that helped us deliver real-time, on-demand privacy notices for online interest-based advertising trillions of times can do the same for digital political ads – to deliver campaign disclosures to voters effectively
Amid this 2022 Election – with primaries among states having just completed – the Digital Advertising Alliance has undertaken program enhancements in our Political Ads Program, which I’d like to share with you here.
Digital Advertising Alliance Launches Initial Certification Process for Addressable Media Identifiers (AMIs)
AMI Providers Must Certify Compliance with AMI Policy Framework; TrustArc to Extend DAA Role to Serve as Initial Certification Partner; LiveRamp First Provider to Undergo Certification; Prebid Addressability Framework To Be Initial Software Service
New York, NY – May 3, 2022 – Today the Digital Advertising Alliance (DAA) announced the launch of its initial certification process for providers of Addressable Media Identifiers (AMIs).
2022 – A Year to Reinvest in Responsible Customer Engagement with Relevant Advertising Content
January 26, 2022
By Lou Mastria
Big idea: Relevance requires continual reinvestment. DAA is amid just that to keep pace with consumer identifiers, responsible data collection, and new avenues for transparency and control, thanks to your participation. Let's keep it going, all together.
Digital Advertising Alliance (DAA) Principles were established more than a decade ago to keep pace with a rapidly changing marketplace -- extending effective meaningful privacy protections to US consumers. In many ways, 2021 marked a watershed year – all of it setting the stage for a 2022 that will keep DAA innovating to protect and advance consumer engagement with responsible brands and publishers of content.
Summit Snapshot: Ad-Supported Streaming and Meeting Consumer Privacy Expectations
November 5, 2021
By Lou Mastria
Big Idea: As consumer streaming of content booms, that portion that is ad-financed must be privacy-proactive in ways that enhance the overall user experience.
During the Digital Advertising Alliance’s 2021 Virtual Summit, we assembled an innovation panel dedicated to exploring how privacy and trust can be conveyed in such data-driven advertising experiences.
Preparing Consumer Choice for Its Next Chapter – A ‘Thank You’ to Industry Leaders for Their Vision and Support
June 22, 2021
By Lou Mastria
It takes a lot of initiative and preparation to maintain an effective, privacy-friendly consumer opt-out for interest-based advertising in an evolving ad-tech ecosystem. We’re getting it done – with help.
As we move forward to a “beta” launch of token-based opt-out/revocation functionality for consumer choice later this month, I want to take a moment to mark this achievement by acknowledging some of the companies that have raised their hands to help get this developed.
New DAA-Commissioned Survey Shows ‘AdChoices’ Icon Recognition Has Grown to 82 Percent in 2021
June 3, 2021
By Lou Mastria
Consumers use and see the icon as a portal to privacy information – and assign trust to brands, publishers and advertisers who use it in ads, in apps and on sites.
To evaluate ongoing consumer awareness and perception around the “AdChoices” icon, the Digital Advertising Alliance (DAA) conducted a survey of 1,000 US adults in February 2021. Among top-line findings are that 82 percent of respondents have some familiarity with the YourAdChoices Icon and 81 percent understand the icon broadly offers them choice and control as it pertains to advertising.
DAA Announces Updated Transparency & Consumer Control with Token-based Opt-out/Revocation Tool
May 12, 2021
By Lou Mastria
AppChoices is being updated to remain consistent with industry best practices and consumer expectations/preferences.
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