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Transparency and Notice

Follow The Data: New Survey Shows Strong Consumer Support for Expanded Use of AdChoices Icon

April 2, 2024

By Lou Mastria

The Big Idea: A new survey shows that a large majority of Americans recognize, trust, understand, and support the Digital Advertising Alliance’s AdChoices Icon, and they want to see the icon’s functionality expanded to include new tools and technologies.

As corporate leaders and policymakers look at emerging advertising technologies and new regulatory proposals, we should all listen closely to the people who will use those tools to get information and express their choices.

Survey Finds Broad Consumer Recognition, Trust, Understanding, and Support for DAA's AdChoices Icon

Large Majorities of Respondents Want to Maintain AdChoices’ Icon-Based Tools, Prefer Expanded Use of AdChoices Icon Over Alternatives

NEW YORK, NY -- April 2, 2024 -- Americans broadly recognize, understand, trust, and support the ubiquitous blue triangular AdChoices icon that appears across ads, websites, and apps and provides access to information and choices about ads, according to a

DAA Introduces Streamlined 2024 Process for Ad Industry to Adopt and Implement AdChoices' Next-Gen 'Cookies and Beyond' Tools

January 5, 2024

By Lou Mastria

Big Idea: As we enter the New Year, the Digital Advertising Alliance (DAA) has launched a next generation of tools to support companies in delivering consumers transparency and control with respect to advertising.

Upcoming DAA Integrations to Foster Consumer Engagement and Build Trust, Spanning Consumer Choice, Political Ads, and all Addressable Media

May 3, 2023

By Lou Mastria

Big idea: As the second quarter of 2023 progresses, DAA self-regulatory initiatives are forging ahead to keep your company on the right side of the consumer. Make sure to keep pace and participate accordingly.

The DAA’s community’s strength has come from its foresight and its proactive actions to codify and live by responsible industry practices.

The DAA Political Ad Icon: Help Every Digital and Mobile Political Ad for Statewide and Federal Office Provide Real-Time Disclosures for Voter Transparency

September 14, 2022

By Lou Mastria

Big Idea: The same fervor and framework that helped us deliver real-time, on-demand privacy notices for online interest-based advertising trillions of times can do the same for digital political ads – to deliver campaign disclosures to voters effectively

Amid this 2022 Election – with primaries among states having just completed – the Digital Advertising Alliance has undertaken program enhancements in our Political Ads Program, which I’d like to share with you here.

2022 – A Year to Reinvest in Responsible Customer Engagement with Relevant Advertising Content

January 26, 2022

By Lou Mastria

Big idea: Relevance requires continual reinvestment. DAA is amid just that to keep pace with consumer identifiers, responsible data collection, and new avenues for transparency and control, thanks to your participation. Let's keep it going, all together.

Digital Advertising Alliance (DAA) Principles were established more than a decade ago to keep pace with a rapidly changing marketplace -- extending effective meaningful privacy protections to US consumers. In many ways, 2021 marked a watershed year – all of it setting the stage for a 2022 that will keep DAA innovating to protect and advance consumer engagement with responsible brands and publishers of content.

Summit Snapshot: Ad-Supported Streaming and Meeting Consumer Privacy Expectations

November 5, 2021

By Lou Mastria

Big Idea: As consumer streaming of content booms, that portion that is ad-financed must be privacy-proactive in ways that enhance the overall user experience.

During the Digital Advertising Alliance’s 2021 Virtual Summit, we assembled an innovation panel dedicated to exploring how privacy and trust can be conveyed in such data-driven advertising experiences.

Preparing Consumer Choice for Its Next Chapter – A ‘Thank You’ to Industry Leaders for Their Vision and Support

June 22, 2021

By Lou Mastria

It takes a lot of initiative and preparation to maintain an effective, privacy-friendly consumer opt-out for interest-based advertising in an evolving ad-tech ecosystem. We’re getting it done – with help.

As we move forward to a “beta” launch of token-based opt-out/revocation functionality for consumer choice later this month, I want to take a moment to mark this achievement by acknowledging some of the companies that have raised their hands to help get this developed.

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