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Transparency and Notice

Summit Snapshot ‘18: The Evolution of Brand Safety Issues & Solutions

August 7, 2018

Big Idea: As digital ads expand in reach and influence, brand safety must be part of the consumer trust equation, where consumer privacy, transparency & control online is considered alongside other concerns such as security, fraud, context & viewability.

Over the years, many facets of brand safety have been in the spotlight -- adjacency, privacy, fraud, security, viewability and ad placement, among them. Interest-based advertising, for example, wholly relies on responsible data collection to target and establish connections between sellers and consumers and bolster consumer trust.

Demonstrating Digital Advertising Self-Regulation Success for State Attorneys General… in an Up Close and Personal Way

July 27, 2018

DAA and its Accountability Partners brief key state law enforcers on the DAA Principles -- and a real-time walk-through of WebChoices.

Good self-regulation requires constant vigilance and sweat equity, something that the Digital Advertising Alliance’s two Accountability Partners – the Data & Marketing Association (DMA) and the Advertising Self Regulatory Council (A

Summit Snapshot ‘18: Top Policymakers Discuss Global Data Flows for Advertising & Privacy Regulation on Different Borders

July 11, 2018

Big Idea: Two leading policymakers spoke to DAA Summit18 participants on global data flows and consumer trust, and public- and private-sector efforts to enable and bolster both objectives.

“In many ways, it feels like we’re at a data ethics tipping point in respect to the public’s trust,” said Elizabeth Denham, information commissioner of the United Kingdom’s Information Commissioner’s Office (ICO). She was featured in a video address during the DAA Summit18’s keynote policy conversation titled, “A Worldwide Marketplace for Digital Advertising Data | A Middle Road for Trade?”

Digital Advertising Alliance Launches Initiative to Increase Transparency & Accountability in Political Ads

DAA Releases New Guidance & “PoliticalAd” Icon Offering Info on Political Ads; ASRC and DMA to Enforce Program Across Industry

NEW YORK, NY – May 22, 2018 –  The Digital Advertising Alliance (DAA) today launched an industry-wide initiative to increase transparency and accountability around digital political ads, including new guidance for political advertisers and a “PoliticalAd” icon that will link to additional information on such ads. Compliance with the guidance will be independently enforced by the Advertising Self Regulatory Council (ASRC) and the Data & Marketing Association (DMA).

DAA Webinar this Week: How to Take Ad Transparency to the Next Level and Earn Consumer Trust

April 2, 2018

If you are involved with managing a site or running an app where interest-based advertising (IBA) is present – or where any data collection for IBA takes place – the DAA’s webinar this Thursday (April 5, 2018) is designed for you, especially.

Photo of Individuals Holding Devices in a Line

Our April 5 Webinar is for brands and publishers – both business-to-business and consumer – as well as agencies and ad tech companies with their own apps and sites, or which design and support the sites and apps of others.

The Brand Safety Continuum: The Role of Privacy Self-Regulation

October 30, 2017

There’s much attention paid of late to brand safety – and that’s a good thing for the long-term growth and overall health of the digital advertising ecosystem.

In almost every measure, brand safety is enhanced where and when transparency is extended.  Cheers to the foresight of our trade association founders: In the Digital Advertising Alliance YourAdChoices program, we’ve known this to be the case for the six-plus years our Principles – and their independent enforcement – have been in-market.

Summit Snapshot: X-Factor -- Responsible Data Collection for Interest-Based Advertising Across Devices

October 7, 2017

Big Idea: The number of different devices we use is growing -- and so are the ways they’re talking to each other. Companies are trying to keep up, connecting cross-device data and marketing responsibly, to meet consumer expectations.

Innovation at DAA Summit 2017….

As marketers continue to coalesce the customer experience through the myriad devices we interact with on a daily basis -- which comScore now estimates to be between 10 and 12 devices per household -- they are also diligently heeding ethical standards and best practices in an increasingly dynamic ecosystem.

Summit Snapshot: Is the IBA Ecosystem Ready for GDPR?

August 16, 2017

Big Idea: Seeking concrete plans for the General Data Protection Regulation (GDPR), companies with business in Europe are looking to their privacy teams, who are identifying practical challenges as well as opportunities.

This blog is Part II of II. Part I discusses what’s known as of June 2017 about GDPR regulation -- scheduled to take effect May 2018.  No information imparted in this blog series should be construed as legal counsel. Rather this post is strictly for information purposes only.

Heard at DAA Summit 2017...

Summit Snapshot: GDPR Policy Imperatives, Just the Facts

August 2, 2017

Big Idea: On the policy front, European digital advertising organizations are formulating plans to address the fast-approaching GDPR, a European Union law that will alter how advertisers and marketers conduct business in Europe -- and possibly elsewhere.

This blog is Part I of II. Part II discusses how some parts of the interest-based advertising ecosystem are preparing for GDPR adherence.  No information imparted in this blog series should be construed as legal counsel. Rather this post is strictly for information purposes only.

Summit Snapshot: ‘Brand Champions’ Address Brand Safety and the Consumer Engagement Value Exchange

July 18, 2017

Big Idea: Privacy, transparency and DAA Principles lead conversations that brand representatives are having about innovation inside their own organizations as well as with their advertising, media and tech partners.

Heard at DAA Summit 2017...

In a panel titled “Brand Champions: Brand Safety and the Consumer Engagement Value Exchange,” attendees at this year’s Digital Advertising Alliance (DAA) Summit heard from leaders in digital governance, who spoke about how and why well-known brands are innovating to engage with consumers through choice and transparency made possible by DAA program participation.

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