DAA Blog



November 17, 2020

ANA Releases Independent Accountability Report for First Half of 2020, Incorporating DAA Principles Enforcement

Independent enforcement is one important hallmark of the Digital Advertising Alliance program.  Brands, agencies, publishers and ad tech companies involved in digital and mobile interest-based marketing space are called upon and expected to adhere to the self-regulatory principles DAA brought to market a decade ago to help consumers with privacy transparency and control.

DAA relies on two organizations – the BBB National Program’s Digital Advertising Accountability Program (DAAP) and the ethics and accountability team at the Association of National Advertisers (ANA) – to exercise independent oversight, using the DAA Principles to guide their compliance work. Independence means there’s a firewall between DAA and the investigations the two...

October 1, 2020

Summit Snapshot: Identity Management Challenges Underscore Need for Cross-Industry Coordination and Leadership

With the industry’s heightened attention on identity management amid policy making and technology developments, it’s no wonder the ad tech community – joined by agencies, publishers and advertisers – is organizing to make sure that crucial links to the consumer are not lost amid the development of new technical architectures.

Such interruptions clearly are not sustainable – and would likely harm our Internet economy either by concentrating power cloaked inside “opt-in” regimes, and de-funding the long tail of the open web, where consumers ...

September 28, 2020

The $1,400 Question: Consumers Expect to Pay Much More Without Free Ad-Supported Content & Services

Americans are struggling to recover from the worst economic collapse in modern times, with tens of millions out of work, struggling to pay their bills, or reducing household expenses to make ends meet.

As bad as the financial situation is today, a new survey conducted by the DAA shows it could get worse, as respondents believed they would face significant new costs without the advertising-based financial model that funds popular digital content and services like news, entertainment, sports, and email.

According to the survey, Americans place a value of more than $1,400 per year on the array of free digital content, services, and apps that are currently funded by...

September 16, 2020

In Response to Inquiry, DAA Informs State of Texas that a Thriving Internet Economy and Effective Privacy Protection Can and Must Co-Exist

Last month, the Digital Advertising Alliance joined a coalition of trade organizations – all of which serve as our association Board – in providing an informational response to a State of Texas Privacy Protection Advisory Council inquiry. The DAA’s response focused on responsible data collection, digital advertising, privacy protection and related topics.

The Texas legislature previously had considered requiring consumers to “opt-in” for all data collection for a broad set of uses including advertising.

In replying to this state-level inquiry, DAA and its partners seek to be responsive, even as we remain proactive on the federal level with our work through the Privacy for America initiative (PfA)...

August 6, 2020

Summit Snapshot: Consumers Turn to Advanced Television amid a Pandemic, As Do Digital Marketers

In the time of COVID-19, lifestyles across the globe have changed dramatically, from exercise and food shopping, to the way people watch TV and listen to music. At the Digital Advertising Alliance’s Virtual Summit 20, I had the opportunity to moderate a panel -- Ryan Fleisch, head of product marketing for Adobe Advertising Cloud; Holly Grochmal, general counsel at Pandora; and Amy Guenel, vice president of product marketing at Tremor Video -- to discuss streaming, OTT (over the top television) and its growing role in the digital advertising ecosystem. It’s not the first time advanced, connected television has come up at a DAA Summit, but there’s a lot of investment going on in this newest of addressable platforms, even without COVID-19, and brands want to connect with consumers here.

Understanding Streaming

Streaming now accounts for nearly a fifth of TV viewing, if not more. Media planning, targeting, engagement measurement, attribution -- all of that -- as well as how we manage compliance for privacy’s sake – are parts of our addressable television learning curve. Consumer experiences and expectations...


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