DAA Blog

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2023 BLOG POSTS


September 18, 2023

Summit Snapshot: Congresswoman Jan Schakowsky Calls for Comprehensive Federal Privacy Legislation and Asks for Industry Support

We were excited to have a perspective from Congresswoman Jan Schakowsky (D-IL) at our Summit in Chicago. The Congresswoman’s address was introduced by Stu Ingis, chairman, Venable LLP, and general counsel to DAA.


DAA Summit 23 delegates heard remarks of Rep. Jan Schakowsky (D-IL) regarding a balance of protections for both consumers and the ad industry.

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June 7, 2023

Federal Election Commission Gives U.S. Digital Political Ad Transparency – and DAA Political Ads Program -- an ‘Iconic’ Boost

Election 2024 may still be a year-and-a-half away – but campaigns are already starting. DSPs need to take immediate note.

Political ad transparency is in the spotlight now, thanks in part to a Federal Election Commission Final Rule for Internet Communications that enables digital political advertising to carry an “adaptive disclaimer” to convey required “Paid for by” disclosures in campaign advertising for federal elections. The Final Rule took effect March 1, 2023.

This is a game changer for DAA and its ...

May 3, 2023

Upcoming DAA Integrations to Foster Consumer Engagement and Build Trust, Spanning Consumer Choice, Political Ads, and all Addressable Media

The DAA’s community’s strength has come from its foresight and its proactive actions to codify and live by responsible industry practices. Those practices and that commitment has allowed us to help shape policy debates, media and consumer attitudes.

In large part, this is because our community interacts with consumers every day and we know to what our customers respond favorably...

2022 BLOG POSTS

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September 14, 2022

The DAA Political Ad Icon: Help Every Digital and Mobile Political Ad for Statewide and Federal Office Provide Real-Time Disclosures for Voter Transparency

Amid this 2022 Election – with primaries among states having just completed – the Digital Advertising Alliance has undertaken program enhancements in our Political Ads Program, which I’d like to share with you here.

When we first launched the Application of Principles of Transparency and Accountability to Political Advertising (pdf) and an accompanying voter education site in 2018, many ad tech companies built it into their own platforms to help their political campaign and agency clients deliver the Political Ad icon (...

May 23, 2022

Summit Snapshot: Congresswoman Debbie Lesko Offers Vigorous Defense of SMBs as Privacy Laws are Considered

The first face-to-face Digital Advertising Alliance (DAA) Summit in three years – DAA Summit 22 “All Together Now” -- featured a gathering of nearly 90 in-person participants.  We gathered to hear two days of marketplace ideas, ethics and regulatory compliance information, and – vitally – what the prospects are for a federal privacy law to counteract the emerging patchwork of state laws that, if left unchecked by Congress, could hurt businesses and confuse consumers.

One Summit highlight was U.S. Rep. Debbie Lesko (R-AZ) who is a member of the U.S. House Energy and Commerce Committee, who commented on the federal privacy debate. She underscored the importance online data-driven advertising has played both in her district and nationwide.  Following her remarks, she listened in as SMB representatives from Arizona and California talked about how vital...

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