The BBB National Programs (BBBNP) and its Digital Advertising Accountability Program, and DMA, a division of Association of National Advertisers (DMA-ANA) have agreed to work cooperatively to ensure accountability and enforcement of the DAA Principles.
Together, the BBBNP and DMA-ANA are responsible for monitoring and enforcing compliance, as well as managing consumer complaint resolution. Both programs police entities engaged in online behavioral advertising and help bring these entities into compliance.
Consumer or Business Complaint Resolution
If you believe that you have witnessed a practice or ad that may violate the Principles, you can report the incident to either the BBBNP or DMA-ANA. Complaints may be filed by either consumers, business entities, or other stakeholders.
Enforcement Decisions, Dispositions and Reporting
Both BBBNP and DMA-ANA coordinate investigation of all complaints received and report on cases and complaints related to the DAA Principles, permissible data collection under the DAA Principles, and interest-based advertising.