DAA Summit 2015: Bringing Transparency and Control to the Multi-Device User
June 25, 2015
By Lou Mastria
Self-Regulation
FTC Commissioner Terrell McSweeny Talks Up X-Device Technology, Consumer Expectations & Protections at DAA Summit 2015
July 6, 2015
By Lou Mastria
[In the photo, DAA Board Member Dan Jaffe, group executive vice president, government relations, Association of National Advertisers (standing), concludes his introduction of Federal Trade Commissioner Terrell McSweeny (seated, right) and DAA General Counsel Stu Ingis of Venable, LLP.]
Vertical by Vertical: How Self-Regulation Enables Consumer Trust
July 13, 2015
By Lou Mastria
Study: Online Ad Value Spikes When Data Is Used to Boost Relevance
Ads with cookies are up to seven times more valuable, and smaller Web sites benefit disproportionately from the value those ads create
WASHINGTON – February 10, 2014 – Online advertising that uses cookie technology to increase relevance by leveraging consumers' information generates significantly greater economic value than advertising without cookies, according to an economic study by Professors Howard Beales and Jeffrey Eisenach of Navigant Economics. This new research has important implications for publishers, ad technology firms, agencies, advertisers, consumers and policy makers.
New Creative Guidelines for DAA Icon Placement on Mobile Devices
The Digital Advertising Alliance's Ad Marker Implementation Guidelines for Mobile ensure that icon offers consistent privacy notice on all screens
NEW YORK – April 7, 2014 – The Digital Advertising Alliance (DAA) today issued detailed guidance for how notice and the DAA Icon should be displayed and used on mobile platforms. For consumers, this means that the icon they know as a symbol of transparency and choice on desktops and laptops will be consistently displayed on their smart phones and tablets.
Digital Advertising Alliance to Preview Mobile Choice Tools at Annual Summit
Jessica Rich, Director of the Federal Trade Commission's Bureau of Consumer Protection, headlines packed agenda at DAA's second annual meeting
SAN FRANCISCO – June 26, 2014 – The Digital Advertising Alliance kicks off its second annual summit today with an exclusive preview of two highly anticipated mobile choice tools set to be released in the fall..
Digital Advertising Alliance Launches New Industry-Focused Website
DigitalAdvertisingAlliance.org provides guidance on the DAA's increasingly globally recognized self-regulatory program
New York – July 16, 2014 – The Digital Advertising Alliance (DAA) has launched its newest web property, digitaladvertisingalliance.org, which builds on DAA's commitment to educate the advertising industry about DAA's established and enforceable principles for responsible privacy practices across the online advertising industry, and to provide consumers with enhanced transparency and control regarding relevant advertising on their digital devices.
Digital Advertising Alliance (DAA) Enhances Privacy Controls in the Mobile Marketplace with Launch of Two New Tools for Consumers
'AppChoicesTM' and 'Consumer Choice Page for Mobile Web' Take Control and Advertising Transparency Beyond Desktop, While Delivering a Consistent Independently Enforceable Choice Experience
NEW YORK, NY - February 25, 2015 - The Digital Advertising Alliance (DAA) today launched two new mobile tools for consumers – "AppChoices" and the "DAA Consumer Choice Page for Mobile Web." These innovations supplement the self-regulatory organization’s advertising transparency and choice mechanisms already used by millions of consumers for their desktop browsers. This evolution in the DAA's choice platforms adapts consumer-friendly, independently enforceable privacy controls to the fast-growing mobile medium.
DAA Thought Leader Interview | Jodi Daniels of Auto Trader Group
September 9, 2014
By Lou Mastria
The Digital Advertising Alliance is pleased to announce its new DAA Thought Leadership Series featuring top leaders discussing current and emerging trends in interest-based advertising.
Advertising Leaders Speak Out in Support of DAA's Cross-Device Guidance Regarding Transparency & Control
November 16, 2015
By Lou Mastria
Association leaders affiliated with the founding of the Digital Advertising Alliance announced their support today (November 16, 2015) with the unveiling of DAA guidance, "Application of the DAA Principles of Transparency and Control to Data Used Across Devices."
Their reaction includes:
Nancy Hill, President and CEO, 4As (American Association of Advertising Agencies)
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FOUNDING ASSOCIATIONS
