Home >> Blog Terms >> Self-Regulation

Self-Regulation

Digital Advertising Alliance Gives Guidance to Marketers for Microsoft IE10 ‘Do Not Track’ Default Setting

NEW YORK, NY - October 9, 2012 - The DAA issued the following statement at 8 a.m. EDT today regarding Do-Not-Track default settings – which speaks specifically to Microsoft’s imminent plans to release Internet Explorer Version 10 with a “Do-Not-Track” (DNT) default setting. 

DAA Statement on DNT Browser Settings

DAA to Senate: For Consumer Choice, Build on What is Already Working

NEW YORK, NY - April 23, 2013 - Rather than seeking to impose untested and potentially harmful new restrictions on Internet advertising, lawmakers and technologists should throw their support behind the program that is already providing consumers with pinpoint choice and control over their own data, Digital Advertising Alliance (DAA) Managing Director Lou Mastria said today in testimony before the Senate Committee on Commerce Science and Transportation.

First Annual DAA Summit to Showcase Value of Successful Self-Regulation

Technologists, economists and policy leaders convene to discuss the Digital Advertising Alliance program and the future of ad-supported content

WASHINGTON (June 5, 2013) -- Technology and policy leaders from around the world today will gather to discuss the role of effective self-regulation in ensuring the future of advertising-supported Internet content. The first Digital Advertising Alliance (DAA) summit will address the continuing evolution of the DAA program and its role in enhancing transparency and consumer privacy choice online.

DAA Warns That Mozilla Decision Threatens Diverse, Free Internet Content

WASHINGTON – June 20, 2013 – Mozilla’s decision to summarily block the vast majority of third-party cookies for all of its users threatens to destabilize an advertising ecosystem that supports free content and services relied upon by hundreds of millions of Internet users worldwide, the Digital Advertising Alliance (DAA) warned today.

Beyond jeopardizing the amount and quality of content available to users, the plan also threatens to immediately diminish the user experience, by breaking services and tools upon which online businesses and users depend.

Digital Advertising Alliance Unveils Program to Provide Consumer Privacy Controls in Mobile Environments

New guidance for apps, location, and personal directory data usage hailed as imperative to transparency in mobile world by nation’s largest media and marketing associations

WASHINGTON – July 24, 2013 – The Digital Advertising Alliance (DAA), the operator of the interactive media and marketing industry’s largest and most successful consumer preference program, today unveiled new guidance for assuring that its Self-Regulatory Principles currently enforced on the web are honored in mobile environments, providing consumer-friendly privacy controls in this fast-growing medium. 

Poll: Internet Users Recognize the Importance of Online Advertising and the Value of Self-Regulation

New Zogby survey reveals that users demand ad-supported content, value tools that enhance transparency and choice

WASHINGTON – November 5, 2013 – The more Internet users learn about the protections and choices available to them, the more comfortable they become with online interest-based advertising, according to a new poll conducted by Zogby Analytics on behalf of the Digital Advertising Alliance (DAA).

More than half of all Americans polled (51.3 percent) said they’d be more likely to click on an online ad that included an icon – like the Advertising Option icon – that allowed them to opt out of ad-related information collection.

Pages

Back to Top