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Self-Regulation

In Defense of Tailored Advertising: Key Trade Groups Rally Around Responsible Data Collection to Serve Relevant Ads and Engage Consumers

March 16, 2022

By Lou Mastria

Big Idea: Societal value is generated through interest-based advertising while extending meaningful consumer privacy, business groups told Members of Congress citing DAA earlier this month. DAA Board members push for balanced federal privacy legislation.

Since 2009, Digital Advertising Alliance Principles have existed to extend meaningful privacy safeguards and controls to consumers while enabling a more relevant advertising experience, and facilitating a thriving, competitive digital economy that serves thousands of businesses and millions of consumers. On March 1, 2022, the House Energy and Commerce Subcommittee on Consumer Protection and Commerce, led by Rep.

DAA Offers California Office of Attorney General Insights on DAA’s YourAdChoices Program and How Consumers Can Have Robust Privacy While Still Enjoying Ad-Financed Content

February 14, 2019

By Lou Mastria

DAA offers three suggestions on ways to fashion implementation of CCPA in the state to protect digital advertising without compromising consumer privacy.

This week, the Digital Advertising Alliance had the opportunity to provide comments at a California public rulemaking workshop on privacy policy making – as the state’s Office of Attorney General promulgates regulation concerning the California Consumer Privacy Act (CaCPA or CCPA), which is set to take effect on January 1, 2020.

 

DAA, Interest-Based Advertising Cited in Federal Trade Commission Filing with National Telecommunications & Information Administration

November 16, 2018

By Lou Mastria

DAA survey research regarding consumer value of Internet content access -- and importance of data-driven advertising -- are acknowledged in agency comments.

A recent Federal Trade Commission (FTC) filing to the National Telecommunications & Information Administration (NTIA) cited both the Digital Advertising Alliance’s research and demonstrated reasonableness of interest-based advertising (the filing uses the term online behavioral advertising, or OBA) in its comments to the NTIA.

Summit Snapshot ‘18: What Does GDPR Mean for the Global Advertising Ecosystem?

September 26, 2018

By Lou Mastria

Big Idea: EU’s GDPR is now enforceable. This panel explored how companies seek to comply with these new rules, investigate other oversight models, and help ensure responsible data use in digital advertising according to a respective country’s laws & regs.

“What are other jurisdictions doing in the realm of regulation, co-regulation, and self-regulation?” Shannon Yavorsky, partner at Venable LLP, posed the question to the panelists of “Reality Check: Does GDPR Make the Entire World Go Round?” during the Digital Advertising Alliance Summit18 - ADapt!

Summit Snapshot: How Out of Home Advertising is Using Data Responsibly

July 20, 2017

By Lou Mastria

Big Idea: Out of home advertising is transcending into the digital ecosystem, adopting new tools for using data responsibly, while planning privacy protections in concert.

Innovation at DAA Summit 2017...

Digital advertising never stops innovating -- take, for example, the out of home ad market.

As out of home (OOH) advertisers find new ways to embrace digital tech, they are increasingly relying on the bread and butter of digital advertising: data. And as leaders in out of home advertising look to a data-based future, they are also proactively dealing with questions around privacy -- a novel issue for what is perhaps the ad industry’s oldest medium.

Summit Snapshot: ‘Brand Champions’ Address Brand Safety and the Consumer Engagement Value Exchange

July 18, 2017

By Lou Mastria

Big Idea: Privacy, transparency and DAA Principles lead conversations that brand representatives are having about innovation inside their own organizations as well as with their advertising, media and tech partners.

Heard at DAA Summit 2017...

In a panel titled “Brand Champions: Brand Safety and the Consumer Engagement Value Exchange,” attendees at this year’s Digital Advertising Alliance (DAA) Summit heard from leaders in digital governance, who spoke about how and why well-known brands are innovating to engage with consumers through choice and transparency made possible by DAA program participation.

Summit Snapshot: Policymakers are Noting the Good Work of DAA

June 26, 2017

By Lou Mastria

Big Idea: Lawmakers care deeply about consumer privacy -- but they welcome industry self-regulation on privacy issues when they see it to be effective.

Recently, representatives of the ad industry have seen not just increased recognition, but an embrace of the Digital Advertising Alliance and its program among officials, especially as debates about privacy are reviving in Washington and elsewhere. Acceptance of support for advertising self-regulation in the United States appears to be growing.

Take one example from a policymaker address at our most recent DAA Summit 17 (June 13-14, 2017) in Lansdowne, VA.

Summit Snapshot: A Global Exchange around Relevance

August 17, 2016

By Lou Mastria

Big Idea: DAA, DAAC and EDAA each maintain distinct interpretations of self-regulatory Principles for their respective markets. Rubicon Project offers its perspective on how the global ad supply chain may adapt the DAA framework to domestic expectations.

“We’re going global, so I hope you’ve got your data passports ready,” said Peter Kosmala, senior vice president, government affairs, 4A’s, who moderated a Digital Advertising Alliance Summit 2016 Panel, “Global Exchange Around Relevance.” “These are particularly exciting times to be in interest-based advertising, not just in the U.S., but in Canada, and most certainly in Europe where there are significant changes coming very soon.” Kosmala was referencing the EU-U.S. Privacy Shield recently agreed upon and approved by the European Union (EU) and the United States.

Summit Snapshot: Doing Well By Doing Good

August 8, 2016

By Lou Mastria

Big Idea: Responsible use of consumer data drives a tremendous amount of engagement and commerce – but also can be and is a force for social good. At DAA Summit 2016, three panelists took the stage to explain how advertising works for public benefit.

“We’re so focused all the time on eliminating the bad, and we forget that there’s a lot that’s good about what we do in digital advertising, and what we’re able to do using interest-based advertising and the data that we collect,” said moderator Nancy Hill, president and chief executive officer, 4A’s, during Digital Advertising Alliance Summit 2016 in Silicon Beach, Los Angeles. Data can inform location, preferences, habits, and much more, she said. Consequently, that knowledge can be used for many purposes – including social responsibility.

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