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Self-Regulation

New Website Launched with Ad Industry in Mind

July 17, 2014

By Lou Mastria

The Digital Advertising Alliance (DAA) has launched our newest web property, digitaladvertisingalliance.org. The new site builds on our commitment to educate the advertising industry about DAA’s established and enforceable principles for responsible privacy practices across the online advertising industry, and to provide consumers with enhanced transparency and control regarding relevant advertising on their digital devices.

Compliance and Enforcement: Keystones for Self-Regulation Effectiveness

July 22, 2014

By Lou Mastria

This blog post is another in our continuing series of coverage from #DAASummit2014, held June 26 in San Francisco.

One of the remarks made by the Federal Trade Commission’s Jessica Rich, as she spoke during a keynote address at the Digital Advertising Alliance Summit,  was her ticking off a list of hallmarks for successful self-regulation. Independent enforcement, backed by the power to refer to a government agency when necessary, is one such hallmark.

Location Privacy Debate Gets an Industry Education Airing

July 31, 2014

By Lou Mastria

The Digital Advertising Alliance gives precise location data heightened attention in its Application of Self-Regulatory Principles to the Mobile Environment (download third document), which we released last summer.

This past week I had the chance to participate in a Webinar offered by DAA Founding Association Interactive Advertising Bureau titled “Mobile Location Data and Privacy: What You Should Know.” A recording of the Webinar is available here.

Poll: Consumers Tell Us They Want Privacy Tools That Look and Feel the Same on Any Screen

October 23, 2014

By Lou Mastria

With Zogby Analytics’ newest consumer polling, we’ve tapped consumer opinions about their use of mobile, and their attitudes toward data collection and interest-based advertising – and we’re seeing not only gratifying results overall, including a preference for relevant advertising on mobile screens specifically.

Reminder: Enhanced Notice & Choice to Consumers is a ‘Shared Responsibility’

November 17, 2014

By Lou Mastria

Recently, our accountability partners at the Council of Better Business Bureau’s (CBBB) Advertising Self-Regulatory Council (ASRC), made public its compliance work with five Web sites to ensure enhanced “real-time” notice is given to consumers when data on their sites, within the scope of Digital Advertising Alliance Principles, is being collected and used by Web sites’ third-party partners.

DAA's 2014 Year in Review: Momentum, Engagement & Presence

January 12, 2015

By Lou Mastria

As Advertising Week 2014 drew to a close this past September, there was one remark I heard that I found to be particularly impactful, and true to its core. During one of the sessions, a U.S.-based digital marketing executive spoke of self-regulation as the “gold standard” on how to grow a realm of responsible multi-screen data collection and use for interest-based advertising. He was referring to the Digital Advertising Alliance.

DAA’s New Mobile Choice Tools: A Journey, Not a Destination

March 31, 2015

By Lou Mastria

February 2015 was a milestone month for the Digital Advertising Alliance.  Last month, we announced public availability of two new tools for smartphone and tablet users in the U.S.:  (1) Consumer Choice Page for Mobile Web – a mobile-optimized version of our long-standing “desktop” Consumer Choice Page, and (2) AppChoices, our first mobil

The Next Step on our Mobile Journey: Mobile Privacy Enforcement Comes September 1, 2015

May 7, 2015

By Lou Mastria

This week, the Digital Advertising Alliance took its next step in our efforts to extend effective, independent, ecosystem-wide self-regulation to the online marketing marketplace as it applies to mobile platforms.  We announced independent enforcement of our Mobile Guidance will begin September 1, 2015.

This is a big step.

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