DAA to Senate: For Consumer Choice, Build on What is Already Working

NEW YORK, NY - April 23, 2013 - Rather than seeking to impose untested and potentially harmful new restrictions on Internet advertising, lawmakers and technologists should throw their support behind the program that is already providing consumers with pinpoint choice and control over their own data, Digital Advertising Alliance (DAA) Managing Director Lou Mastria said today in testimony before the Senate Committee on Commerce Science and Transportation. DAA, which administers a rigorous, nationwide self-regulatory program that provides consumers with choice and control over how and whether they receive interest-based online ads, was invited to testify on the development of voluntary consumer choice mechanisms. The Commerce Committee is currently considering “Do Not Track” legislation that would have far-reaching implications for interest-based advertising, responsible online data collection and the future of ad-supported Internet content. A copy of DAA’s testimony is available here.

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