Hearings, Workshops and Testimonies

2016: A Good Outlook for Responsible Data Collection & Consumer Engagement

March 9, 2016

Data is indeed dynamic.  Innovations in ad tech and changes in consumer behavior continue apace – based on all the reports we’re seeing.  All the while, one truth appears to remain:  brands and publishers continue to invest in interest-based, data-driven advertising and marketing as part of a toolset to engage consumers with relevance and convenience.

DAA Speaks with Brands: Transparency & Choice Bring Wins for Consumers & Interest-Based Ads

July 18, 2014

This week the Digital Advertising Alliance (DAA) had the opportunity to attend and speak at the 2014 Association of National Advertisers Digital and Social Media Conference in Dana Point, CA. A founding member of the DAA, the ANA hosted an excellent event attended by some of the brightest minds in marketing and the most recognizable brands in the world. These are the brands with which consumers engage everyday.

Location Privacy Debate Gets an Industry Education Airing

July 31, 2014

The Digital Advertising Alliance gives precise location data heightened attention in its Application of Self-Regulatory Principles to the Mobile Environment (download third document), which we released last summer.

This past week I had the chance to participate in a Webinar offered by DAA Founding Association Interactive Advertising Bureau titled “Mobile Location Data and Privacy: What You Should Know.” 

Ad Week 2014

September 29, 2014

It’s official!  Advertising Week 2014 is here (September 29-October 3) and the Digital Advertising Alliance is excited to participate in this annual celebration of advertising in all its forms and disciplines.  Advertising Week -- #AWXI on social media -- gathers the best and brightest in our field. More than 50 companies and organizations behind this year’s Advertising Week are also DAA partners or participants.

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