By Lou Mastria
This week the Digital Advertising Alliance (DAA) had the opportunity to attend and speak at the 2014 Association of National Advertisers Digital and Social Media Conference in Dana Point, CA. A founding member of the DAA, the ANA hosted an excellent event attended by some of the brightest minds in marketing and the most recognizable brands in the world. These are the brands with which consumers engage everyday. DAA is proud to help foster the transparency and control consumers demand when engaging with these brands be it on desktop or increasingly mobile and in-app environments.
With presentations dedicated to navigating brands, content, and advertising of all types through an ever-changing media landscape, it was a perfect audience for sharing DAA’s message about collaboration with businesses, public policy groups, and public officials to ensure that a high standard for consumer privacy, transparency and control are addressed and independently enforced across the industry.
I was able to highlight the ubiquity of the DAA Icon on the web -- whether on desktop, mobile, social, or multi-screen environments, the DAA Icon is served globally 1 trillion times per month -- while underlining the DAA’s work with hundreds of companies and thousands of brands, many of whom attended the conference as well. I was also able to showcase the forthcoming AppChoices and mobile-optimized Web Consumer Choice Page as tools companies can use to facilitate control in these still evolving communications channels.
DAA’s AppChoices and Mobile Optimized Web Consumer Choice Page are also tools that Federal Trade Commission’s Jessica Rich, director of the FTC’s Bureau of Consumer Protection, said: “I also applaud the early look at AppChoices – a very catchy name by the way – in extending similar choices to consumers in app environments, as well as the tool for opting-out on browsers for the Mobile Web. These developments will help ensure consumer protections that don’t get lost in the shuffle as consumers move into mobile.”
Thank you again to the ANA, and we look forward to meeting with our colleagues at upcoming industry events, and whenever we have the opportunity to share our message of protecting online privacy through enhanced consumer choice.