By Lou Mastria
It’s official! Advertising Week 2014 is here (September 29-October 3) and the Digital Advertising Alliance is excited to participate in this annual celebration of advertising in all its forms and disciplines. Advertising Week -- #AWXI on social media -- gathers the best and brightest in our field. More than 50 companies and organizations behind this year’s Advertising Week are also DAA partners or participants.
With more than 250 scheduled activities, the DAA will join industry partners in lively conversations and events that focus on the marketing mix as well as the latest in advertising and technology trends.
This year, DAA Executive Director Lou Mastria will join the Interactive Advertising Bureau as moderator at its sold-out Global Summit on Wednesday, October 1, and on Thursday, October 2, Mastria will take part in a MediaPost Online Media, Marketing & Advertising panel discussion – “Does the Audience Have a Say in This – The Perils of Profiling.”
Whether you’re in New York or a distance away, stay connected through our RebelMouse Advertising Week #AWXI feed, where you can keep you up-to-date on what DAA participants are saying about Advertising Week.
During the next week, we hope you enjoy the many opportunities to engage and hear from inspiring thought leaders and influencers and learn more about the top issues and trends that are shaping our industry and business decisions.
Here’s a preview of where DAA and some of our association participants will be during this week:
Monday, September 29
Interactive Advertising Bureau (IAB) MIXX Conference | Conference Theme: “Digital’s Renaissance Moment” | 8:00 AM Crowne Plaza (through September 30)
Panel Discussion: “How to Build an Influential Brand" with participation of 4A’s CEO Nancy Hill | 2:00 PM B.B. Kings Blues Club
4A’s Competitive Edge Sessions | 4:00 PM TC Stage
Tuesday, September 30
IAB MIXX Conference | 8:00 AM Crowne Plaza Hotel
Avoiding Agency Silos: Look at the Engagement Agency in Today’s Marketing Mix (Direct Marketing Association) | 4:30 PM Microsoft Stage
IAB MIXX Awards Gala | 7:00 PM Crowne Plaza
Wednesday, October 1
"State of the Industry Series" featuring leaders of various trade associations in advertising field, among them DAA Founders 4A’s, ANA and DMA | 12:30 PM Microsoft Stage
IAB Global Summit featuring DAA Executive Director Lou Mastria (moderator) and panelists from Europe, Canada and Australia - #IABGlobal | Panel Discussion: “Global Summit: Self-Regulation in the Global Marketplace” | 5:15 PM IAB Ad Lab (Sold Out)
Thursday, October 2
"The Cultural Component: Leveraging Social to Connect to Multicultural Consumers” (American Advertising Federation) | 1:30 PM Microsoft Stage
"Leaders Unite to Preserve Digital Advertising Value" with co-hosts ANA CEO Bob Liodice and IAB President & Chief Executive Officer Randall Rothenberg | 4:30 PM Lucille’s at B.B. King Blues Club
MediaPost - Online Media, Marketing & Advertising - #MPOMMA | Featuring DAA Executive Director Lou Mastria (panelist) | Panel Discussion: “Does the 'Audience' Have a Say in This - The Perils of Profiling” | 2:00 PM Hilton New York
Visit us online to learn more about the DAA and other resources and trends related to interest-based advertising.