DAA News
NEWS RELEASES
SAN DIEGO, CA – April 16, 2026 -- The Digital Advertising Alliance (DAA) today named Clark Rector, Executive Vice President of Government Affairs at the American Advertising Federation (AAF), as the recipient of the fifth annual "DAA Privacy Icon" award. Announced at the DAA Summit, this year’s award recognizes Rector's nearly four decades of...
NEW YORK, NY – February 24, 2026 – The vast majority of Americans (88%) say they expect to get interest-based ads, and a record 85% recognize the blue triangular...
Advertising Businesses: Sign Up for DAA Voices Newsletter
DAA IN THE NEWS
"THE AI ELECTION AD SURGE: WHY THE 2026 MIDTERMS NEED A COMMON TRANSPARENCY BASELINE"
Campaigns & Elections, October 13, 2026 Read the article
"MODERNIZING POLITICAL AD DISCLAIMERS FOR THE DIGITAL ECOSYSTEM"
MediaPost, September 16, 2026 Read the article
"BOB LIODICE, THE MAN WHO BUILT AMERICAN MARKETING'S CONSCIENCE, ON HANDING OVER THE KEYS"
The Drum, April 24, 2026 Read the article
"PRIVACY WATCHDOG ENSURES SCI ADHERES TO DIGITAL ADVERTISING PRIVACY PRACTICES IN COMPLIANCE REVIEW"
Bluefield Daily News, April 22, 2026 Read the article
"ANA CEO BOB LIODICE TO STEP DOWN AFTER MORE THAN THREE DECADES OF INDUSTRY LEADERSHIP"
Editor & Publisher, April 22, 2026 Read the article
Ad Businesses - Sign Up for DAA Voices Newsletter
PRESS CONTACT
Andrew Weinstein
Email: ANDREW at ABOUTADS dot INFO
PRAM NEWS RELEASES (Archive)
NEW YORK, NY, February 24, 2022 – The Partnership for Responsible Addressable Media (PRAM) today announced the conclusion of its work and the transition of the process for certification, education, and enforcement around Addressable Media Identifiers (AMIs) to the Digital Advertising Alliance (DAA), which will extend and enhance its current self-regulatory program to cover those emerging technologies.
In addition, the advertising trade associations will continue to conduct their...
New York, NY – March 4, 2021 – The Partnership for Responsible Addressable Media today released the following statement from executive director Bill Tucker on Google's announcement regarding its future plans around identifiers.
As expected, major platforms and advertising and media companies are approaching privacy and data protection differently, but we believe we all share common goals: protecting...
New York, NY – January 5, 2021 – The Partnership for Responsible Addressable Media (PRAM) today shared a draft compendium of priority business use cases [LINK] around addressability, as the organization considers standards and options for future addressability solutions. The compendium was drafted over several months of meetings by PRAM’s business practices working group, as it led a cross-industry dialogue involving more than 60 major companies with leadership by executives from Bank of...
New York, NY – January 15, 2021 – The Partnership for Responsible Addressable Media today extended an invitation to the advertising and media industry to contribute addressability code for collaborative development. All proposed contributions must be operational, support the advancement of new addressability and accountability standards, and fuel commercial innovation. They must also align with several principles based on those announced at launch, including consumer privacy, equal access,...
September 14, 2020 - As the leading organizations representing global brand marketers and the digital media and advertising industry, we welcome your decision to delay the proposed policy changes for Apple’s Identifier for Advertisers (IDFA) for iOS 14 until next year, and we request an urgent meeting to ensure we use that additional time to launch a collaborative process to address widespread questions and concerns around those upcoming changes.
We share your strong support for...
NEW YORK (August 4, 2020) — Leading trade associations and companies representing every sector of the global advertising industry today joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding privacy and improving the consumer experience. The governing group of the Partnership will include the most influential organizations...
FOUNDING ASSOCIATIONS
