News Releases

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2022 NEWS ARTICLES


Award Recognizes Hadley’s Career of Contributions to Consumer Protection, Self-Regulation, Responsible Data Use

New York, NY – May 4, 2022 – The Digital Advertising Alliance (DAA) today recognized Experian and Tony Hadley, Experian’s Senior Vice President of Public Policy, with its first annual “DAA Privacy Icon” award. The award recognizes Hadley for his career of contributions to the DAA’s work and industry efforts to strengthen consumer protection, self-...

AMI Providers Must Certify Compliance with AMI Policy Framework; TrustArc to Extend DAA Role to Serve as Initial Certification Partner; LiveRamp First Provider to Undergo Certification; Prebid Addressability Framework To Be Initial Software Service

New York, NY – May 3, 2022 – Today the Digital Advertising Alliance (DAA) announced the launch of its initial certification process for providers of Addressable Media Identifiers (AMIs). AMIs are used to enable relevant advertising, optimized outcomes, measurement tools, and other important functionality with new privacy safeguards for the ad-supported digital content and...

PRAM Winds Down Operations Following Release of Policy Framework for AMIs

NEW YORK, NY, February 24, 2022 – The Partnership for Responsible Addressable Media (PRAM) today announced the conclusion of its work and the transition of the process for certification, education, and enforcement around Addressable Media Identifiers (AMIs) to the Digital Advertising Alliance (DAA), which will extend and enhance its current self-regulatory program to cover those emerging technologies.

In addition, the advertising trade associations will continue to conduct their own evaluation, direct dialogue, and...

2020 NEWS ARTICLES

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Four in Five Say Availability of Free Apps Would Influence Decision on Which Mobile Phone to Purchase

NEW YORK, NY, September 28, 2020 – Americans place a value of more than $1,400 per year on the array of free digital content, services, and mobile apps that are currently funded by advertising, according to a new survey conducted by the Digital Advertising Alliance (DAA). Respondents said those ad-supported content and services were worth $1,404...

Ambiguous Rules, Unconstitutional Requirements, and Lack of Time to Comply Will Hurt Californians

June 8, 2020 - Final proposed regulations submitted by the Office of the California Attorney General (CA AG) to implement the California Consumer Privacy Act (CCPA) fail to provide businesses with needed clarity and time to comply and contain unconstitutional requirements that exceed the CA AG’s authority and could frustrate consumers, according to several leading advertising trade associations. The...

2019 NEWS ARTICLES

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Web- and App-Based Tools Now Available for Onboarding by Publishers, Brands, Agencies, Ad Tech Providers; Tools to Go Live on January 1, 2020

NEW YORK, NY – December 18, 2019 – The Digital Advertising Alliance (DAA) today officially launched the onboarding process for companies across the digital advertising supply chain to use its California Consumer Privacy Act (CCPA) Opt-Out Tools. The DAA...

Web and App-Based Tools Will Provide CCPA Opt-Out Mechanisms Giving Users Cross-Industry Control Over Sale of Personal Information

 

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Guidelines Take Effect November 1st; Enforcement Starts January 1, 2020 by Council of Better Business Bureaus (CBBB) and Association of National Advertisers (ANA)

NEW YORK – June 4, 2019 – The Digital Advertising Alliance (DAA) today announced the timeline for enforcement of its new transparency guidelines for political advertisers, including use of the “Political Ad” icon. The new guidelines will become effective on November 1, 2019, and enforcement of compliance will begin on January 1, 2020. The independent enforcement program will be run by the Advertising Self-Regulatory Council (ASRC) of the Council of Better Business Bureaus (CBBB) and Association of National Advertisers (ANA), which...

2018 NEWS ARTICLES

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Maryland Becomes First State to Approve Ad Disclosures via DAA-Type Icon

NEW YORK, NY – September 18, 2018 – The Digital Advertising Alliance (DAA) today released the creative implementation guidelines for the “Political Ad” icon it announced in May as part of an advertising industry initiative to increase transparency and accountability around...

DAA Releases New Guidance & “PoliticalAd” Icon Offering Info on Political Ads; ASRC and DMA to Enforce Program Across Industry

NEW YORK, NY – May 22, 2018 –  The Digital Advertising Alliance (DAA) today launched an industry-wide initiative to increase transparency and accountability around digital political ads, including new guidance for political advertisers and a “PoliticalAd” icon that will link to additional information on such ads. Compliance with the guidance will be independently enforced by the Advertising Self Regulatory Council (ASRC) and the Data & Marketing Association (DMA).

Building on the success of the DAA’s existing...

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