News Releases

SAN DIEGO, CA – April 16, 2026 -- The Digital Advertising Alliance (DAA) today named Clark Rector, Executive Vice President of Government Affairs at the American Advertising Federation (AAF), as the recipient of the fifth annual "DAA Privacy Icon" award. Announced at the DAA Summit, this year’s award recognizes Rector's nearly four decades of tireless advocacy on behalf of the advertising...

NEW YORK, NY – February 24, 2026 – The vast majority of Americans (88%) say they expect to get interest-based ads, and a record 85% recognize the blue triangular AdChoices icon that provides access to...

As of September 15, 2025, the Network Advertising Initiative (NAI) has ceased operations for its opt-out tool for cookie-based and probabilistic interest-based advertising (IBA), as well as its email-based identifier control tool for the same purpose.

If your company offers links to NAI’s tools in your privacy policy or other content, you should immediately transition those links to the Digital Advertising Alliance’s (DAA) own choice tools, which remain fully operational at the URLs DAA has always used, further described...

NEW YORK, NY – June 5, 2025 – The Digital Advertising Alliance (DAA) today announced Rudy Brioché, vice president for global public policy and policy counsel at Comcast, and the Federation for Internet Alerts (FIA) as the 2025 recipients of the DAA’s “Privacy Icon” award, honoring their outstanding contributions to responsible data-driven advertising and innovation.'...

WASHINGTON, D.C. – June 4, 2025 – The Digital Advertising Alliance (DAA) today announced the launch of a process to consider developing new guidance around the application of the ...