DAA in the News

PREVIOUS NEWS ARTICLES

2018 NEWS ARTICLES

"FTC ARGUES AGAINST OPT-IN APPROACH TO ONLINE PRIVACY"
MediaPost, November 15, 2018 Read the article
"DAA LEADS NEW EFFORT TO INCREASE TRANSPARENCY IN POLITICAL ADVERTISING"
4A's, October 31, 2018 Read the article
"WEIGHING PERSONALIZATION WITH PRIVACY: HOW THE DAA'S ADCHOICES PROGRAM BRINGS TRANSPARENCY TO INTEREST-BASED DIGITAL ADVERTISING"
Dating News, October 16, 2018 Read the article
"ANA: HILL NEEDS TO STEP UP ON PRIVACY"
Broadcasting & Cable, October 8, 2018 Read the article
"SNEAKER RETAILER FINISH LINE FAILED TO COMPLY WITH PRIVACY CODE, WATCHDOG SAYS"
MediaPost, September 26, 2018 Read the article
"DIGITAL ADVERTISING ALLIANCE RELEASES 'POLITICAL AD' GUIDELINES"
Cablefax, September 19, 2018 Read the article
"AD ALLIANCE DETAILS DISCLOSURE STANDARDS FOR POLITICAL ADS"
Associations Now, September 19, 2018 Read the article
"SPECS ISSUED FOR POLITICAL AD ICONS"
MediaPost, September 18, 2018 Read the article
"JUST IN TIME FOR THE MID-TERMS: DAA'S POLITICAL AD ICON GUIDELINES"
MediaPost, September 18, 2018 Read the article
"DIGITAL POLITICAL ADS SEEK TRANSPARENCY"
O'Dwyer's, September 18, 2018 Read the article
"DIGITAL ADVERTISING INDUSTRY GROUP REVEALS GUIDELINES FOR POLITICAL AD ICON"
Campaigns & Elections, September 18, 2018 Read the article
"THE UNINTENDED CONSEQUENCES OF RELYING ON CONSENT WITH GDPR"
MarTech Advisor, August 16, 2018 Read the article
"AS STATES MOVE TO REGULATE DIGITAL ADS, CONSULTANTS WARN OF UNINTENDED CONSEQUENCES"
Campaigns & Elections, August 10, 2018 Read the article
"ADVERTISERS DISS GDPR, STATE INTERNET REGULATION EFFORTS"
Multichannel News, July 23, 2018 Read the article
"AN ICONIC APPROACH TO POLITICAL AD TRANSPARENCY"
DMN, June 6, 2018 Read the article
"AMID FACEBOOK TRANSPARENCY PUSH, STRATEGIC CONCERNS EMERGE"
Campaigns & Elections, June 5, 2018 Read the article
"FEC URGED TO ALLOW POLITICAL ADVERTISERS TO USE ICONS FOR DISCLAIMERS"
MediaPost, May 31, 2018 Read the article
"INTERNET ASSOCIATION OPPOSES TV-STYLE DISCLAIMERS FOR ONLINE POLITICAL ADS"
MediaPost, May 30, 2018 Read the article
"12 THINGS MARKETERS SHOULD KNOW ABOUT MARTECH'S NEW CATEGORIES"
CMS Wire, May 24, 2018 Read the article
"FACEBOOK REVEALS HOW IT WILL KEEP ELECTION ADS HONEST"
Ad Age, May 24, 2018 Read the article
"POLITICALAD ICON AIMS FOR GREATER TRANSPARENCY"
WARC, May 23, 2018 Read the article
"HOW DATA REGULATION COULD BE GOOD FOR MARKETING POST-CAMBRIDGE ANALYTICA"
Medical Marketing & Media, May 23, 2018 Read the article
"DAA ADDS DISCLOSURE REQUIREMENTS TO DIGITAL POLITICAL ADS"
International Association of Privacy Professionals, May 22, 2018 Read the article
"MORNING TECH: POLITICAL ADS TRY SELF REGULATION"
Politico, May 22, 2018 Read the article
"AD ALLIANCE BOOSTING DISCLOSURES FOR ONLINE POLITICAL ADS"
Associations Now, May 22, 2018 Read the article
"DAA CREATES ICON TO DISCLOSE POLITICAL OPPOSITION ADS"
MediaPost, May 22, 2018 Read the article
"U.S. TRADE BODIES MOVE TO RESTORE VOTERS' TRUST IN ONLINE ADVERTISING WITH POLITICALAD ICON"
The Drum, May 22, 2018 Read the article
"TECH ADVERTISING GROUP URGES MORE ONLINE POLITICAL AD DISCLOSURE"
Bloomberg, May 22, 2018 Read the article
"AD GROUP ANNOUNCES RULES FOR TRANSPARENCY IN POLITICAL ADVERTISING"
The Wall Street Journal, May 22, 2018 Read the article
"DIGITAL ADVERTISING ALLIANCE'S NEW 'POLITICALADS' ICON WILL IDENTIFY ONLINE POLITICAL ADS THAT MEET NEW GUIDELINES"
Marketing Land, May 22, 2018 Read the article
"TUESDAY MORNING STIR"
Adweek, May 22, 2018 Read the article
"U.S. AD INDUSTRY ANNOUNCES NEW TRANSPARENCY REQUIREMENTS FOR POLITICAL ADS"
Mobile Marketing, May 22, 2018 Read the article
"DIGITAL GROUP OFFERS RULES FOR POLITICAL ADS"
O'Dwyer's, May 22, 2018 Read the article
"DESPITE HEADLINE, SURVEY SHOWS STRONG ADCHOICES AWARENESS"
MediaPost, May 11, 2018 Read the article
"TECHBYTES WITH FATIMA NADINE KHAN, CHIEF PRIVACY OFFICER, DEMANDBASE"
MarTechSeries, March 14, 2018 Read the article
"LIFTOPIA FAILED TO COMPLY WITH INDUSTRY PRIVACY RULES, WATCHDOG SAYS"
MediaPost, March 14, 2018 Read the article
"DAA: ESTABLISHING RESPONSIBLE PRIVACY PRACTICES IN DIGITAL ADVERTISING TO HELP PUBLISHERS DELIVER MORE ENGAGING ADS"
HostingAdvice.com, February 26, 2018 Read the article
"IS THERE A MARKETING DATA 'CORRECTION' UNDERWAY?"
Target Marketing, February 19, 2018 Read the article
"INCOMING IAB CHAIRMAN SCOTT SCHILLER TO AD INDUSTRY: WE MUST WORK TOGETHER"
MediaPost, February 12, 2018 Read the article
"ADS THAT DON'T OVERSTEP"
Harvard Business Review, January 2, 2018 Read the article

2017 NEWS ARTICLES

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"BALANCING CONSUMER PRIVACY WITH ADVERTISING: HOW THE DAA HELPS BOTH SIDES WIN"
CardRate.com, December 19, 2017 Read the article
"SURVEILLANCE-DRIVEN ADVERTISING - A MISNOMER"
LinkedIn, December 11, 2017 Read the article
"MARTECH PRIVACY DEBATE SHOULD FOCUS ON SOLUTIONS THAT WORK"
MarTechSeries, October 13, 2017 Read the article
"LA PUBLICIDAD QUE VE SE INTERNET Y NO LAS ELIGERAN BUSCADORES SINO LOS PROPIOS CONSUMIDORES"
El Chronista (Spanish), August 14, 2017 Read the article
"PUBLICIDAD EN INTERNET"
El Litoral (Spanish), August 13, 2017 Read the article
"LOU MASTRIA: 'NUESTRA MISION ES DARLE TRANSPARENCIA Y CONTROL A LOS USARIOS'"
adlatina.com (Spanish), August 11, 2017 Read the article
"CACE Y AMDIA FUNDAN LA ALIANZA PARA LA PUBLICIDAD DE ARGENTINA"
Portinos (Spanish), August 10, 2017 Read the article
"ADBRAIN REBUKED FOR 'CUMBERSOME' OPT-OUT TOOL"
MediaPost, August 2, 2017 Read the article
"IAB RELEASES NEW AD SPECS FOR FORMATS INLCUDING VIRTUAL REALITY"
MediaPost, July 21, 2017 Read the article
"IAB TECH LAB RELEASE MRAID 3.0 FOR CREATING IN-APP RICH MEDIA ADS ACROSS PLATFORMS"
MarTech Today, July 6, 2017 Read the article
"TWITTER IS GIVING ITS USERS MORE CONTROL OVER PERSONALIZATION, DATA USAGE"
Adweek, May 17, 2017 Read the article
"THE POWER OF SELF-REGULATION: KEEPING PACE WITH DATA & MARKETING INNOVATIONS"
Data & Marketing Association Advance Blog, April 13, 2017 Read the article
"THE BRAND SAFETY INDUSTRIAL COMPLEX: DOES ANYONE BENEFIT FROM MAKING THINGS SAFER"
Marketing Land, April 5, 2017 Read the article
"NAI, DAA LAUNCH NEW VERSION OF CONSUMER CHOICE TOOLS"
IAPP Daily Dashboard, April 4, 2017 Read the article
"A BETTER CONSUMER EXPERIENCE THROUGH FLEXIBLE, EFFECTIVE ADVERTISING SELF-REGULATION"
LiveRamp Blog, March 2, 2017 Read the article
"CROSS-DEVICE TRACKING AND CONSUMER PROTECTION: IS THERE MORE TO THE STORY?"
AdExchanger, February 27, 2017 Read the article
"ON DATA PATROL: HOW DIGITAL AD WATCHDOGS DO THEIR INCREASINGLY COMPLEX JOB"
Advertising Age, February 16, 2017 Read the article
"NEW FTC CHAIR HAS WARNED AGAINST STRICTER PRIVACY RULES"
Advertising Age, January 27, 2017 Read the article
"CROSS-DEVICE TRACKING: AN FTC STAFF REPORT"
The National Law Review, January 27, 2017 Read the article
"DAA'S CROSS-DEVICE GUIDANCE ENFORCEMENT BEGINS FEBRUARY 1"
IAPP Daily Dashboard, January 26, 2017 Read the article
"ENFORCEMENT OF DAA CROSS-DEVICE GUIDANCE TO BEGIN FEBRUARY 1ST"
DMA Advance Blog, January 11, 2017 Read the article

2016 NEWS ARTICLES

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"AD INDUSTRY: FCC SHOULDN'T BREAK A PRIVACY MODEL THAT WORKS"
Media Post, October 25, 2016 Read the article
"ADVERTISERS OFFER BROADBAND PRIVACY ALTERNATIVE"
Broadcasting & Cable, October 20, 2016 Read the article
"DIGITAL ADVERTISING ALLIANCE TO BEGIN ENFORCING CROSS-DEVICE TRACKING CODE IN 2017"
IAPP Daily Dashboard, October 17, 2016 Read the article
"DIGITAL ADVERTISING ALLIANCE TO BEGIN ENFORCING CROSS-DEVICE GUIDELINES NEXT YEAR"
Marketing Dive, October 14, 2016 Read the article
"DAA TO START ENFORCING CROSS-DEVICE PRIVACY RULES IN FEBRUARY"
MediaPost, October 13, 2016 Read the article
"ONE YEAR AFTER THE DIGITAL ADVERTISING ALLIANCE'S MOBILE PRIVACY GUIDANCE"
Mobile Marketer, August 30, 2016 Read the article
"AD GROUPS TELL FCC THAT PRIVACY SELF-REGULATION WORKS, DATA MARKETING CREATES JOBS"
Advertising Age, May 31, 2016 Read the article
"STUDY: CONSUMERS HATE ADS, BUT LOVE FREE CONTENT"
Response Magazine, May 18, 2016 Read the article
"STUDIES CLAIM LITTLE CONSUMER INTEREST IN PAYING FOR AD-FREE DIGITAL CONTENT"
Marketing Charts, May 18, 2016 Read the article
"AMERICANS SAY FREE, AD-SUPPORTED ONLINE SERVICES WORTH $1,200 A YEAR"
Digital Content Next Blog, May 13, 2016 Read the article
"RESPONDENTS TO NEW POLL SAY THEY PREFER AN AD-SUPPORTED INTERNET MODEL"
CED Magazine, May 13, 2016 Read the article
"TUNE STUDY: OVERWHELMING NUMBER OF MOBILE USERS WON'T PAY EVEN $1/YEAR TO AVOID ADS"
Marketing Land, May 12, 2016 Read the article
"US PREFERS AD-SUPPORTED ONLINE SERVICES TO PAID"
Advanced Television, May 12, 2016 Read the article
"PEOPLE HATE YOUR ADS BUT 85% WOULD RATHER WATCH YOUR ADS THAN PAY FOR CONTENT"
MediaPost, May 12, 2016 Read the article
"SURVEY FINDS 85% OF CONSUMERS PREFER AN AD-SUPPORTED INTERNET"
Consumer Affairs, May 12, 2016 Read the article
"CONSUMERS VALUE AD-SUPPORTED WEB AT $100 PER MONTH, WOULD USE IT LESS IF THEY HAD TO PAY"
MediaPost, May 11, 2016 Read the article
"AMERICANS BACK AD-SUPPORTED INTERNET"
Warc, May 11, 2016 Read the article
"PRIVACY WATCHDOG CALLS OUT THREE MOBILE APP DEVELOPERS"
MediaPost, May 4, 2016 Read the article
"AD INDUSTRY LAUNCHES NEW CAMPAIGN PROMOTING ADCHOICES ICON"
MediaPost, March 10, 2016 Read the article
"INDUSTRY BACKED ICON BOOSTING PUBLIC CONFIDENCE IN ONLINE ADVERTISING SECTOR"
The Parliament, March 3, 2016 Read the article

2015 NEWS ARTICLES

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"OUTSIDE VOICES: THE PUBLIC POLICY THREATS TO ADVERTISING IN 2016"
The Wall Street Journal, December 31, 2015 Read the article
"DAA ISSUES GUIDELINES TO HELP BRANDS UNDERSTAND AD OBLIGATIONS"
MediaPost Mobile Marketing Daily, November 16, 2015 Read the article
"DIGITAL ADVERTISING ALLIANCE EXTENDS PRIVACY RULES TO CROSS-DEVICE TRACKING"
MediaPost, November 16, 2015 Read the article
"THE DAA LAUNCHES APPCHOICES EN ESPAÑOL"
Adotas, November 10, 2015 Read the article
"DAA LAUNCHES 'APPCHOICES EN ESPAÑOL'"
International Association of Privacy Professionals | The Daily Dashboard, November 9, 2015 Read the article
"OUTBRAIN AND GRAVITY FAILED TO COMPLY WITH PRIVACY RULES, WATCHDOG SAYS"
MediaPost, November 4, 2015 Read the article
"DAA NEW ADCHOICES GUIDELINES FOR VIDEO ADS"
Advanced Television, November 3, 2015 Read the article
"DAA UNVEILS GUIDELINES FOR PRIVACY ICONS IN VIDEO ADS"
MediaPost, November 2, 2015 Read the article
"DAA ISSUES VIDEO AD GUIDELINES..."
International Association of Privacy Professionals | IAPP Daily Dashboard, November 2, 2015 Read the article
"ALERT: DIGITAL ADVERTISING ALLIANCE BEGINS ENFORCING MOBILE PRIVACY RULES"
JD Supra Business Advisor, September 15, 2015 Read the article
"CBBB SET TO ENFORCE MOBILE AD SPACE"
International Association of Privacy Professionals | The Privacy Advisor, September 2, 2015 Read the article
"BIG MOBILE CHANGES COMING SEPTEMBER 1, ARE YOU CONNECTED?"
DMA Lately, August 26, 2015 Read the article
"MEET THE LEADING PLAYERS IN THE PRIVACY ECOSYSTEM: LOU MASTRIA, DIGITAL ADVERTISING ALLIANCE"
TRUSTe Blog, July 22, 2015 Read the article
"WIN OVER THE CONSUMER WITH DATA TRANSPARENCY"
ClickZ, June 30, 2015 Read the article
"DIGITAL ADVERTISING ALLIANCE'S MOBILE PRIVACY ENFORCEMENT STARTS THIS SEPTEMBER"
Inside Counsel, May 19, 2015 Read the article
"BBB PRIVACY UNIT FAULTS ETSY, THREE OTHER PUBLISHERS"
MediaPost, May 14, 2015 Read the article
"U.S. DIGITAL ADVERTISING ALLIANCE SETS MOBILE PRIVACY ENFORCEMENT"
brandchannel, May 11, 2015 Read the article
"MARKETERS FACE SEPT. 1 DEADLINE ON DAA MOBILE AD GUIDANCE"
Mobile Marketer, May 8, 2015 Read the article
"DAA SETS OPT-OUT COMPLIANCE DEADLINE FOR SEPTEMBER"
International Association of Privacy Professionals Daily Dashboard, May 8, 2015 Read the article
"AD INDUSTRY TO START ENFORCING MOBILE PRIVACY RULES IN SEPTEMBER"
MediaPost, May 7, 2015 Read the article
"ATTENTION ADVERTISERS: COMPANIES ARE REQURED TO COMPLY WITH NEW MOBILE GUIDANCE STARTING SEPTEMBER"
Association of National Advertisers, Regulatory Rumblings Blog, May 7, 2015 Read the article
"BIG NEWS FOR MOBILE: ARE YOU CONNECTED?"
Direct Marketing Association Advance Blog, May 7, 2015 Read the article
"DAA SETS MOBILE PRIVACY ENFORCEMENT DATE FOR ADCHOICES"
Katy on the Hill, May 7, 2015 Read the article
"CONSUMERS FIND TARGETED ADS 'CREEPY' BUT USAGE TELLS OTHERWISE"
Washington Internet Daily, April 10, 2015 Read the article
"STUDY LOOKS AT MARKETER PERCEPTIONS OF MOBILE ADS"
WebProNews, March 30, 2015 Read the article
"WHY THE IAB THINKS IT'S GOOD THAT MARKETERS ARE CONCERNED ABOUT PRIVACY"
Advertising Age, March 24, 2015 Read the article
"BEHIND THE SCENES WITH THE NEW DAA APPCHOICES PROGRAM"
IAPP The Privacy Advisor, February 27, 2015 Read the article
"DIGITAL ADVERTISING ALLIANCE LAUNCHES OPT-OUT APP"
MediaPost, February 25, 2015 Read the article
"DAA BOOSTS CONSUMER CONTROLS FOR MOBILE ADS"
Broadcasting & Cable, February 25, 2015 Read the article
"DIGITAL ADVERTISING ALLIANCE EXTENDS OPT-OUT PROGRAM TO MOBILE APPS"
Advertising Age, February 25, 2015 Read the article
"DIGITAL ADVERTISING ALLIANCE INTROS APP FOR DATA OPT-OUT"
Direct Marketing News, February 25, 2015 Read the article
"DIGITAL ADVERTISING ALLIANCE LAUNCHES VALUABLE TOOLS TO PROTECT CONSUMERS' PRIVACY"
Association of National Advertisers, Regulatory Rumblings Blog, February 25, 2015 Read the article
"DAA APP, WEB PAGE EASE CONTROL OF MOBILE AD VIEWS"
Mobile Marketer, February 25, 2015 Read the article
"DIGITAL ADVERTISING ALLIANCE UNVEILS MOBILE PRIVACY OPTIONS"
MediaPost MoBlog, February 25, 2015 Read the article
"NEW PRODUCTS PROVIDES CONSUMER CHOICE IN MOBILE APPS AND BROWSERS"
Direct Marketing Association Advance Blog, February 25, 2015 Read the article
"COOKIES ARE SO YESTERDAY; CROSS-DEVICE TRACKING IS IN -- SOME TIPS"
IAPP The Privacy Advisor, January 17, 2015 Read the article

2014 NEWS ARTICLES

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"BBB'S ONLINE PRIVACY WATCHDOG FAULTS 5 WEB PUBLISHERS"
MediaPost, October 29, 2014 Read the article
"BEST BUY, YELP AGREE TO ALERT WEB USERS TO DATA COLLECTION"
Law360 - Subscription Required, October 29, 2014 Read the article
"AN OPEN LETTER TO THE TECH INDUSTRY: FOLLOW THE DIGITAL ADVERTISING MODEL"
VentureBeat, October 27, 2014 Read the article
"SURVEY: 59 PERCENT PREFER AD-BASED APPS TO PAID, FREEMIUM MODELS"
Marketing Land, October 26, 2014 Read the article
"YES TO AD-SUPPORTED APPS"
Warc Blog, October 24, 2014 Read the article
"FREE APPS WITH RELEVANT ADS CURRY FAVOR WITH AMERICANS: REPORT"
Mobile Marketer, October 23, 2014 Read the article
"THURSDAY BUZZ: WE'RE OK WITH ADS ON OUR APPS"
Associations Now, October 23, 2014 Read the article
"AMERICANS PREFER FREE APPS WITH ADS, POLL FINDS"
CMS Wire, October 22, 2014 Read the article
"AD INDUSTRY SELF-POLICING KEEPS FTC HAPPY, ASRC CHIEF SAYS"
Law 360 - Subscription Required, October 15, 2014 Read the article
"HOW TO TAKE CONTROL OF YOUR ONLINE ADVERTISING PROFILE"
Al Jazeera English, September 22, 2014 Read the article
"7 THINGS THAT YOU NEED FOR DELIVERING A PERFECT MOBILE VIDEO AD EXPERIENCE"
iMediaConnection, September 15, 2014 Read the article
"WHERE YOUR PERSONAL DATA GOES WHEN YOU'RE NOT LOOKING"
ComputerWorld, August 5, 2014 Read the article
"DIGITAL ADVERTISING ALLIANCE LAUNCHES INDUSTRY EDUCATION WEBSITE"
Mediacaster, July 23, 2014 Read the article
"DIGITAL AD ALLIANCE BOSS: WE CAN POLICE OURSELVES"
CMS Market Wire, June 30, 2014 Read the article
"FED REGULATOR TELLS MARKETERS: BE CAREFUL WITH DATA COLLECTION"
CMS Wire, June 27, 2014 Read the article
"TRADE GROUP BRINGS ONLINE AD PRIVACY TOOL TO MOBILE"
Ad Age, June 26, 2014 Read the article
"DIGITAL ADVERTISING ALLIANCE UNVEILS MOBILE PRIVACY APP"
MediaPost, June 26, 2014 Read the article
"DIGITAL ADVERTISING ALLIANCE ADDS MOBILE PRIVACY CONTROLS"
AdExchanger, June 26, 2014 Read the article
"TRADE GROUP PREVIEWS APPS TO GIVE MOBILE USERS CHOICE ON ADS"
PC World, June 26, 2014 Read the article
"AD INDUSTRY URGES WEB STANDARDS GROUP TO ABANDON DO-NOT-TRACK EFFORT"
MediaPost, June 19, 2014 Read the article
"WILL GEOLOCATION BILL JUST STOP STALKERS, OR STYMIE MOBILE INNOVATION?"
IAPP The Privacy Advisor, June 5, 2014 Read the article
"NTIA LEADS PRIVACY BILL OF RIGHTS REVIEW IN LIGHT OF 'BIG DATA' PUSH"
Bloomberg BNA, June 4, 2014 Read the article
"FRANKEN: 'STALKING APPS MUST BE SHUT DOWN'"
The Hill, June 4, 2014 Read the article
"US SENATE CONSIDERS BAN ON 'STALKING APPS'"
Financial Times - Subscription Required, June 4, 2014 Read the article
"LIST BROKERS ARE DATA BROKERS, SAYS FTC"
Direct Marketing News, May 28, 2014 Read the article
"FTC CHAIR EDITH RAMIREZ FIGHTS FOR DATA SECURITY AND PRIVACY RIGHTS"
Adweek, May 27, 2014 Read the article
"WHY WE NEED BEHAVIORAL ADS FOR DIGITAL DIVERSITY"
Advertising Age, May 6, 2014 Read the article
"W.H. 'BIG DATA' REVIEW SPOTLIGHTS PRIVACY DEBATE"
Politico, May 1, 2014 Read the article
"WHITE HOUSE REPORT ON BIG DATA AND PRIVACY LARGELY DUCKS SURVEILLANCE ISSUE"
Adweek, May 1, 2014 Read the article
"AD INDUSTRY WILL SOON UNVEIL A DO NOT TRACK BROWSER SOLUTION"
Adweek, April 29, 2014 Read the article
"A PRIVACY CALL-TO-ACTION FOR THE DATA INDUSTRY"
Advertising Age, April 8, 2014 Read the article
"HERE'S HOW THAT LITTLE BLUE AD MARKER SHOULD APPEAR IN MOBILE ADS"
Adweek, April 7, 2014 Read the article
"THE DIGITAL ADVERTISING ALLIANCE RELEASES NEW GUIDELINES FOR MOBILE ICON USE"
Marketing Pilgrim, April 7, 2014 Read the article
"DAA ISSUES SPECS FOR ADCHOICES ICON IN MOBILE"
MediaPost Mobile Marketing Daily, April 7, 2014 Read the article
"DAA CREATIVE GUIDELINES AIM FOR CONSISTENT PRIVACY EXPERIENCES ON MOBILE"
Mobile Marketer, April 7, 2014 Read the article
"VENABLE ATTORNEY CLAIMS MARKETERS MUST BALANCE PRIVACY CONCERNS WITH CONSUMER NEEDS"
Mobile Marketer, March 14, 2014 Read the article
"EVERY DAY SHOULD BE #MOBILEMARKETINGDAY"
Direct Marketing Association Advance Blog, March 14, 2014 Read the article
"MEET YUANYUAN PAO, BLUEKAI'S 20-SOMETHING DATA CRUNCHER"
Advertising Age, March 4, 2014 Read the article
"THE POWER OF INFORMATION IN ADVERTISING"
Marketing Land, February 24, 2014 Read the article
"WORKING TO STOP THOSE ADVERTISING ANNOYANCES - FREE WAYS TO STOP UNWANTED ADS, PHONE CALLS AND MAIL"
The New York Times, February 22, 2014 Read the article
"IF THE COOKIE CRUMBLES, SO WILL ADVERTISING REVENUES"
Direct Marketing News, February 11, 2014 Read the article
"STUDY: INTEREST-BASED ADS ARE THE WORKHORSE OF THE INTERNET"
Adweek, February 10, 2014 Read the article
"TRACKING DATA BOOSTS CPMs ON AD EXCHANGES"
MediaPost, February 10, 2014 Read the article
"DAA'S LOU MASTRIA SHEDS LIGHT ON UPCOMING MOBILE AD CHOICES TOOL"
AdExchanger, January 14, 2014 Read the article
"ONLINE BEHAVIORAL VIDEO AND DISPLAY -- TREADING A FINE LINE"
ReelSEO, January 7, 2014 Read the article
"THREE BIG PRIVACY CHANGES TO PLAN FOR IN 2014"
Advertising Age, January 3, 2014 Read the article

2013 NEWS ARTICLES

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"2013: THE YEAR IN REVIEW AND A LOOK AHEAD FOR MOBILE"
MediaPost, December 16, 2013 Read the article
"FREE FIREFOX ADD-ON GRAPHS THE TRACKERS"
CNET, November 27, 2013 Read the article
"THE DEVIL YOU KNOW: STUDY SAYS THAT PEOPLE ARE MORE LIKELY TO CLICK ON ADS IF THEY KNOW WHY THEY'RE SEEING THEM"
PandoDaily, November 5, 2013 Read the article
"DIGITAL ADVERTISING ALLIANCE ARGUES ONLINE PRIVACY IS ALL ABOUT CHOICE"
ComputerWorld, November 5, 2013 Read the article
"USERS MORE LIKELY TO CLICK ON ADS WITH ADCHOICES ICON"
Adweek, November 5, 2013 Read the article
"INTERNET USERS STRONGLY FAVOR INTEREST-BASED ADVERTISING, VALUE TOOLS TO MAKE CHOICES OVER THEIR INTERNET EXPERIENCE"
Association of National Advertisers, Regulation Rumblings, November 5, 2013 Read the article
"STUDY: INTERNET USERS WON'T VISIT FREE SITES IS A FEE IS ADDED"
Direct Marketing Association's DMA Advance Blog, November 5, 2013 Read the article
"AD TRADE GROUP TOUTS SELF-REGULATORY PRINCIPLES"
MediaPost, November 5, 2013 Read the article
"DAA TO CONVENE NEW DO NOT TRACK GROUP"
Adweek, October 9, 2013 Read the article
"AD GROUPS DEVELOPING STANDARD OPT-OUT TECHNOLOGY"
San Francisco Chronicle, October 4, 2013 Read the article
"BEYOND THE COOKIE: DIGITAL ADVERTISING AND PRIVACY IN THE CROSS-SCREEN AGE"
The Guardian, September 25, 2013 Read the article
"DIGITAL ADVERTISING ALLIANCE EXITS DO NOT TRACK GROUP"
Adweek, September 17, 2013 Read the article
"DO-NOT-TRACK ON THE ROPES AS AD INDUSTRY DITCHES W3C"
Advertising Age, September 17, 2013 Read the article
"PRIVACY THAT KEEPS PACE WITH TECHNOLOGY AS SELF-REGULATION GOES MOBILE"
Mobile Marketer, September 9, 2013 Read the article
"USA: DAA MOBILE PRIVACY GUIDANCE SETS DIRECTION FOR ONLINE ADVERTISERS"
Data Guidance, August 15, 2013 Read the article
"MOZILLA'S DECISION TO BLOCK COOKIES HARMS MORE THAN JUST ADVERTISERS"
Adweek, August 8, 2013 Read the article
"DON'T LET THE THIRD-PARTY COOKIE CRUMBLE"
The Hill, August 6, 2013 Read the article
"THE YEAR OF MOBILE PRIVACY"
ClickZ, July 31, 2013 Read the article
"AD INDUSRY GROUPS INTRO NEW RULES FOR MOBILE DATA COLLECTION"
Advertising Age, July 24, 2013 Read the article
"CONSUMERS WILL SOON BE ABLE TO OPT OUT OF TARGETED MOBILE ADS"
Adweek, July 24, 2013 Read the article
"DIGITAL ADVERTISING ALLIANCE ISSUES MOBILE PRIVACY RULES"
MediaPost, July 24, 2013 Read the article
"DO NOT TRACK OPT-OUT OPTION COMING TO MOBILE BROWSERS"
CNET, July 24, 2013 Read the article
"DIGITAL ADVERTISING ALLIANCE UNVEILS PROGRAM TO PROVIDE CONSUMER PRIVACY CONTROLS IN MOBILE ENVIRONMENTS"
BWW Geek's World, July 24, 2013 Read the article
"TURMOIL SURFACES IN THE DO NOT TRACK GROUP - PROCESS DISAGREEMENT MAY DERAIL GOAL OF CONSENSUS"
Adweek, July 19, 2013 Read the article
"DAA's LOU MASTRIA BLASTS TPWG DECISION"
AdExchanger, July 17, 2013 Read the article
"W3C REJECTS MARKETERS' PRIVACY PLAN; MARKETERS UNFAZED"
Direct Marketing News, July 16, 2013 Read the article
"FIREFOX MOVES AHEAD WITH PLANS TO BLOCK THIRD-PARTY COOKIES"
FierceCMO, June 23, 2013 Read the article
"MOZILLA MOVES AHEAD WITH DO NOT TRACK BROWSER"
Adweek, June 19, 2013 Read the article
"DIGITAL ADVERTISING ALLIANCE REVEALS ROADMAP"
AdExchanger, June 7, 2013 Read the article
"FTC's OHLHAUSEN: PRIVACY REGS COULD HARM STARTUPS"
MediaPost, June 5, 2013 Read the article
"FTC's OHLHAUSEN FAVORS PRIVACY SELF-REGULATION"
Adweek, June 5, 2013 Read the article
"REPUBLICAN FTC MEMBER WARNS AGAINST PRIVACY REGULATION"
The Hill, June 5, 2013 Read the article
"ADVERTISING GROUP CLOSE TO MOBILE PRIVACY GUIDELINES"
IDG News, June 5, 2013 Read the article
"MOZILLA PUTS COOKIE BLOCKING ON HOLD"
MediaPost, May 16, 2013 Read the article
"AD LOBBYIST RIPS MICROSOFT AND FIREFOX FOR RENEGING ON WHITE HOUSE 'DO NOT TRACK' DEAL"
Business Insider, May 7, 2013 Read the article
"WHAT EXACTLY DOES 'DO NOT TRACK' MEAN?"
Adweek, May 6, 2013 Read the article
"ONLINE PRIVACY IS EVOLVING. DOES IT MATTER TO YOU?"
Associated Press, April 24, 2013 Read the article
"SURVEY: INTERNET USERS LIKE TARGETED ADS, FREE CONTENT"
ComputerWorld Tech World, April 19, 2013 Read the article
"TARGETED INTERNET ADVERTISING IS NOT THE BOGEYMAN - NEARLY 70% LIKE AT LEAST SOME TARGETED INTERNET ADS"
Ad Week, April 18, 2013 Read the article
"TRADE GROUP SAYS WEB USERS LIKE TAILORED ADS"
MediaPost, April 18, 2013 Read the article
"HARNESSING THE POWER OF DIGITAL ADVERTISING"
Politico, March 11, 2013 Read the article
"TAKING INTEREST-BASED ADVERTISING -- AND SELF-REGULATION -- INTO MOBILE ENVIRONMENTS"
Chief Marketer Tech Talk, February 20, 2013 Read the article

2012 NEWS ARTICLES

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"Information from 2012 will be added soon."

2011 NEWS ARTICLES

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"WHAT YOU NEED TO KNOW ABOUT WEB ADS"
Reuters Wealth, June 23, 2011 Read the article
"DAA PREPARES SELF-REGULATORY GUIDELINES FOR MOBILE TARGETING"
ClickZ News, June 23, 2011 Read the article
"MAKING IT HARDER FOR ADS TO TRACK YOU ONLINE"
CNN.com, June 21, 2011 Read the article
"DIGITAL AD ALLIANCE CREATES PRIVACY RULES FOR ONLINE ADS"
MediaPost News, June 10, 2011 Read the article
"MORE ADVERTISERS ADOPT STRICTER CODES AROUND DIGITAL PRIVACY"
Ad Age Digital, June 7, 2011 Read the article
"9 AD NETOWRKS PARTICIPATE IN SELF-REG PRIVACY PROGRAM"
MediaPost News, June 7, 2011 Read the article
"100 COMPANIES SIGN UP FOR OBA PROGRAMME"
Business & Leadership, June 7, 2011 Read the article
"BEHAVIORAL ICON APPEARS IN POLITICAL ADS"
ClickZ News, June 6, 2011 Read the article
"DESPITE DIGITAL PRIVACY UPROAR, CONSUMERS ARE NOT OPTING OUT"
Ad Age Digital, May 30, 2011 Read the article
"ADVERTISING INDUSTRY APPOINTS NEW HEAD OF ONLINE PRIVACY"
Ad Age Digital, May 10, 2011 Read the article
"NEW DIRECTOR OF SELF-REGULATORY GROUP PLANS FOR GLOBAL ROLLOUT"
ClickZ News, May 10, 2011 Read the article

2010 NEWS ARTICLES

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"AD GROUP UNVEILS PLAN TO IMPROVE WEB PRIVACY"
New York Times, October 4, 2010 Read the article
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