2012 NEWS ARTICLES
DAA Announces Plans to Expand Program Consumer Choice Mechanisms
WASHINGTON, D.C., February 23, 2012 – Today at a White House gathering with leaders of the business community, Director of the National Economic Council and Assistant to the President for Economic Policy, Gene Sperling, U.S. Secretary of Commerce, John Bryson, and Federal Trade Commission Chairman, Jon Leibowitz, commended the Digital Advertising Alliance (DAA) and its members for the significant progress over the past three years to implement a strong privacy protection program for consumers.
Guided by recommendations from...
NEW YORK, NY - February 22, 2012 - The FTC called on the business community to set responsible standards for the collection and use of web viewing data on the Internet and to provide transparency and control to consumers.
United States Administration initiatives have similarly encouraged the business community to develop codes of conduct that further innovative offerings to consumers while providing choices to consumers regarding data about such web viewing data.
The business community, through the Digital Advertising...
Campaign Informs Consumers About Interest-Based Advertising And Encourages Them to Take Control of Their Online Privacy
WASHINGTON, D.C., January 20, 2012 – The Digital Advertising Alliance (DAA), a coalition of the nation’s leading media and marketing trade associations, today announced the launch of the ‘Your AdChoices’ public education campaign designed to inform consumers about interest- based advertising and how to take greater control of their online privacy.
Created pro bono by the Salt Lake City office of MRM, a McCann Worldgroup company and 4A’s member, the ‘Your AdChoices’ campaign builds upon the DAA’s two-and-a-half year effort to...
2011 NEWS ARTICLES
Multi-Site Data Collection Principles Broaden Self Regulation Beyond Online Behavioral Advertising
WASHINGTON, D.C., NOVEMBER 7, 2011 – On behalf of the nation’s leading media and marketing trade associations and their members, the Digital Advertising Alliance (DAA) today announced “Principles for Multi-Site Data” that significantly expand the scope of self regulation of online data collection beyond online behavioral advertising (OBA). The DAA has previously developed cross-industry best practices and effective solutions for the collection and use of data for OBA through its Advertising Option Icon program.
Top Names in Auto, Airline, Publishing, Finance, Tech and Other Industries Using Advertising Option Icon in Online Ads; DAA Reports Accelerating Rate of Adoption by Companies
WASHINGTON, D.C., JUNE 7, 2011 – The Digital Advertising Alliance (DAA), a self-regulatory body that develops industry best practices and effective solutions for consumer choice in online behavioral advertising (OBA), today confirmed the names of the first 100 companies currently participating in the Self-Regulatory Program for Online Behavioral Advertising. This program is a preference management system that gives consumers enhanced control over the collection and use of data relative to OBA delivered in either Web-based or mobile...
BBB and DMA Requesting Compliance Updates from Companies Engaging in Online Behavioral Advertising
WASHINGTON, D.C., MAY 23, 2011 – The Digital Advertising Alliance (DAA), a self-regulatory body that develops industry best practices and effective solutions for consumer choice in online behavioral advertising (OBA), today announced the next phase in the enforcement of the Self- Regulatory Program for Online Behavioral Advertising.
Ad networks, publishers and others engaged in OBA are being contacted by the Council of Better Business Bureaus (BBB) with requests to report their compliance status, in accordance with the Self-...