By Lou Mastria
Keeping users informed and empowered on their data collection control for interest-based advertising is central to DAA’s consumer education efforts – both in English and Spanish.
Consumer education is an evergreen principle of Digital Advertising Alliance. That’s why each year, we update and renew our efforts to keep browser and mobile app users in the know about the YourAdChoices program. With trillions having been served, the YourAdChoices Icon continues to be an ever-present and real-time gateway to disclosures about data collection for interest-based advertising, and providing opt-out options.