Consumer Education: Guiding User Choice -- en Español, También

February 4, 2020

Keeping users informed and empowered on their data collection control for interest-based advertising is central to DAA’s consumer education efforts – both in English and Spanish.

Consumer education is an evergreen principle of Digital Advertising Alliance. That’s why each year, we update and renew our efforts to keep browser and mobile app users in the know about the YourAdChoices program. With trillions having been served, the YourAdChoices Icon continues to be an ever-present and real-time gateway to disclosures about data collection for interest-based advertising, and providing opt-out options.

In the latter part of 2019, we posted a new Consumer Choice video to our Web site, Youtube channel and Facebook page – helping to drive thousands of consumer views. The video explains in plain language how to use WebChoices and AppChoices. A video translation in Spanish also is now posted for native Spanish speakers. This kind of extension to provide guidance in Spanish is all that more important in the context of advertisers looking increasingly to engage with this growing audience.

Screenshot Image from Spanish-language Self-Help Video for Users on how to Use WebChoices, AppChoices Choice Tools

Offline and online, DAA also generates thousands of helpful articles that explains the purpose of the YourAdChoices icon and the consumer empowerment it represents. We have deployed such articles in both English and Spanish in communities big and small around the United States.

Sample News Clipping in English - Describing What's Behind the YourAdChoices Icon   

Hey, I was even on The New York Times site recently – and behold, there’s our online ad peering out at me.  We’ve generated millions of impressions through this initiative to date. 

This all helps to inform consumers of the power that they have – literally at their fingertips – to control the collection and use of data for interest-based advertising. 

So, evergreen, yes. It is important to keep the pedal on our collective consumer education efforts. Trust is the most important driver of brand-consumer engagement – and the YourAdChoices | YourAdChoices (Spanish) program continues to let consumers know how they are in control en Español tambien (now also in Spanish).


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