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Social Good

Summit Snapshot ‘18: Using Data for Social Good – and Really Terrific Stories

August 17, 2018

Big Idea: Data about consumers empowers creative, innovative and and socially powerful marketing and advertising, in service to the greater good.

Marla Kaplowitz, president and chief executive officer, 4A’s, hosted a Digital Advertising Alliance (DAA) Summit18 – ADapt! panel that explored these altruistic themes – with compelling content that truly demonstrates the depth and breadth of how data, advertising and social channels can be leveraged to make a world of difference, daily.

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