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Study: Online Ad Value Spikes When Data Is Used to Boost Relevance

Ads with cookies are up to seven times more valuable, and smaller Web sites benefit disproportionately from the value those ads create

WASHINGTON – February 10, 2014 – Online advertising that uses cookie technology to increase relevance by leveraging consumers' information generates significantly greater economic value than advertising without cookies, according to an economic study by Professors Howard Beales and Jeffrey Eisenach of Navigant Economics. This new research has important implications for publishers, ad technology firms, agencies, advertisers, consumers and policy makers.

New Creative Guidelines for DAA Icon Placement on Mobile Devices

The Digital Advertising Alliance's Ad Marker Implementation Guidelines for Mobile ensure that icon offers consistent privacy notice on all screens

NEW YORK – April 7, 2014 – The Digital Advertising Alliance (DAA) today issued detailed guidance for how notice and the DAA Icon should be displayed and used on mobile platforms. For consumers, this means that the icon they know as a symbol of transparency and choice on desktops and laptops will be consistently displayed on their smart phones and tablets.

Digital Advertising Alliance to Preview Mobile Choice Tools at Annual Summit

Jessica Rich, Director of the Federal Trade Commission's Bureau of Consumer Protection, headlines packed agenda at DAA's second annual meeting

SAN FRANCISCO – June 26, 2014 – The Digital Advertising Alliance kicks off its second annual summit today with an exclusive preview of two highly anticipated mobile choice tools set to be released in the fall..


Digital Advertising Alliance Launches New Industry-Focused Website

DigitalAdvertisingAlliance.org provides guidance on the DAA's increasingly globally recognized self-regulatory program

New York – July 16, 2014 – The Digital Advertising Alliance (DAA) has launched its newest web property, www.digitaladvertisingalliance.org, which builds on DAA's commitment to educate the advertising industry about DAA's established and enforceable principles for responsible privacy practices across the online advertising industry, and to provide consumers with enhanced transparency and control regarding relevant advertising on their digital devices.

Zogby Poll: Americans Prefer Ad-Supported Mobile Apps, Want Familiar Transparency & Control Over Data in the Mobile Environment

Survey of 1,015 Americans reveals that users want mobile choice tools that provide the same protections available on desktop & laptop computers

NEW YORK and WASHINGTON, DC - October 22, 2014 - Americans prefer free, ad-supported mobile apps to those that cost money, and value mobile ads that are relevant to their interests, according to a new survey conducted by Zogby Analytics. Respondents also said they wanted tools – similar to those available on desktop and laptop computers – that let them control how and whether data is collected and used in mobile environments.

Digital Advertising Alliance (DAA) Enhances Privacy Controls in the Mobile Marketplace with Launch of Two New Tools for Consumers

'AppChoicesTM' and 'Consumer Choice Page for Mobile Web' Take Control and Advertising Transparency Beyond Desktop, While Delivering a Consistent Independently Enforceable Choice Experience

NEW YORK, NY - February 25, 2015 - The Digital Advertising Alliance (DAA) today launched two new mobile tools for consumers – "AppChoices" and the "DAA Consumer Choice Page for Mobile Web."  These innovations supplement the self-regulatory organization’s advertising transparency and choice mechanisms already used by millions of consumers for their desktop browsers. This evolution in the DAA's choice platforms adapts consumer-friendly, independently enforceable privacy controls to the fast-growing mobile medium.

Digital Advertising Alliance Announces Mobile Privacy Enforcement to Begin September 1, 2015

Council of Better Business Bureaus and Direct Marketing Association Will Lead Independent Accountability Program for DAA’s Mobile Guidance

NEW YORK, NY – May 7, 2015 – The Digital Advertising Alliance (DAA) today announced that enforcement of its Principles in the mobile environment (DAA Mobile Guidance) will begin on September 1, 2015, including new guidance specific to mobile, such as cross-app data, precise location data and personal directory data. The Council of Better Business Bureaus (CBBB) and the Direct Marketing Association (DMA) will extend their ongoing independent oversight of the DAA Principles on browsers to the mobile space.

Cross Border: How the DAA Program Matters to Global Advertisers

September 8, 2015

By Lou Mastria

[Photo: Peter Kosmala, senior vice president of government relations at 4A's (standing) introduces the DAA Summit 2015 panel, "Cross Border: How the DAA Programs Matter to Global Advertisers." Seated left to right: Julie Ford, executive director Digital Advertising Alliance of Canada; Jeanette Fitzgerald, chief privacy officer at Epsilon; and Chris Payne, public affairs manager at the World Federation of Advertisers and board member of the European Digital Interactive Advertising Alliance.]

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