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Summit Snapshot: Identity Management Challenges Underscore Need for Cross-Industry Coordination and Leadership

October 1, 2020

Big idea: As the marketplace ponders what comes now and after cookies, the results will have to balance the value consumers place on privacy, convenience and access to diverse content.

With the industry’s heightened attention on identity management amid policy making and technology developments, it’s no wonder the ad tech community – joined by agencies, publishers and advertisers –

DAA to Help Convene Initiative on Privacy, Policy and Legal Issues Facing Industry

August 4, 2020

This effort is organized under the Partnership for Responsible Addressable Media (PRAM)

Today, a group of trade associations, many of which are represented on the Digital Advertising Alliance (DAA) Board of Directors, and many DAA Participant companies announced a new initiative to advance and to protect critical functionalities such as customization and analytics for digital media and advertising, while safeguarding privacy and improving the consumer expe

In California Privacy Debate, It’s Helpful to Listen to Real People

February 4, 2019

DAA Survey spotlights voice of California consumers in privacy & security legislative priorities.

On complicated technology policy issues, one voice is too often absent: the people who would be affected. As California grapples with the implications of the nation’s most far-reaching privacy law, it’s time to bring those consumer voices into the debate.

 

DAA, Interest-Based Advertising Cited in Federal Trade Commission Filing with National Telecommunications & Information Administration

November 16, 2018

DAA survey research regarding consumer value of Internet content access -- and importance of data-driven advertising -- are acknowledged in agency comments.

A recent Federal Trade Commission (FTC) filing to the National Telecommunications & Information Administration (NTIA) cited both the Digital Advertising Alliance’s research and demonstrated reasonableness of interest-based advertising (the filing uses the term online behavioral advertising, or OBA) in its comments to the NTIA.

Summit Snapshot: ‘Brand Champions’ Address Brand Safety and the Consumer Engagement Value Exchange

July 18, 2017

Big Idea: Privacy, transparency and DAA Principles lead conversations that brand representatives are having about innovation inside their own organizations as well as with their advertising, media and tech partners.

Heard at DAA Summit 2017...

In a panel titled “Brand Champions: Brand Safety and the Consumer Engagement Value Exchange,” attendees at this year’s Digital Advertising Alliance (DAA) Summit heard from leaders in digital governance, who spoke about how and why well-known brands are innovating to engage with consumers through choice and transparency made possible by DAA program participation.

Summit Snapshot: The Emerging Ad-Supported Video Ecosystem

June 9, 2016

Big Idea: Video ads are a vital format for advertisers to reach a consumer on multiple devices, and improved customization will increase effectiveness

Association leaders affiliated with the founding of the Digital Advertising Alliance announced their support today (November 16, 2015) with the unveiling of DAA guidance, "Application of the DAA Principles of Transparency and Control to Data Used Across Devices."

Their reaction includes:

Nancy Hill, President and CEO, 4As (American Association of Advertising Agencies)

DAA Explains Self-Regulatory Process for Interest-based Advertising-Related Data Collection to Federal Communications Commission

June 2, 2016

From time to time, we are called upon to offer information about how the DAA self-regulatory process works, along with details about the DAA Principles and program, their scope, and how they are enforced, as well as other points. In the past, we have provided such information in Congressional hearings, Federal Trade Commission proceedings, and worldwide technology standard forums, among other public proceedings.

DIGITAL ADVERTISING ALLIANCE (DAA) ANNOUNCES ‘YOUR ADCHOICES’ CONSUMER EDUCATION CAMPAIGN

Campaign Informs Consumers About Interest-Based Advertising And Encourages Them to Take Control of Their Online Privacy

WASHINGTON, D.C., January 20, 2012 – The Digital Advertising Alliance (DAA), a coalition of the nation’s leading media and marketing trade associations, today announced the launch of the ‘Your AdChoices’ public education campaign designed to inform consumers about interest- based advertising and how to take greater control of their online privacy.

DIGITAL ADVERTISING ALLIANCE POSITION ON BROWSER BASED CHOICE MECHANISM

NEW YORK, NY - February 22, 2012 - The FTC called on the business community to set responsible standards for the collection and use of web viewing data on the Internet and to provide transparency and control to consumers.

United States Administration initiatives have similarly encouraged the business community to develop codes of conduct that further innovative offerings to consumers while providing choices to consumers regarding data about such web viewing data.

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