Federation for Internet Alerts

Digital Advertising Alliance Presents ‘Privacy Icon’ Award to Rudy Brioché and Federation for Internet Alerts for Policy Leadership and Life-Saving Innovation

NEW YORK, NY – June 5, 2025 – The Digital Advertising Alliance (DAA) today announced Rudy Brioché, vice president for global public policy and policy counsel at Comcast, and the Federation for Internet Alerts (FIA) as the 2025 recipients of the DAA’s “Privacy Icon” award, honoring their outstanding contributions to responsible data-driven advertising and innovation.'

HHS Report Shows Digital Advertising Data Helped Save More than 50k Lives during COVID-19: Why This Matters Now

May 10, 2024

By Lou Mastria

Big idea: A groundbreaking HHS report showed how advertising data used to target digital vaccination ads to underserved populations helped prevent 52k deaths, 244k hospitalizations, and 2.6 million infections during the COVID-19 pandemic.

Big idea (expanded):  A groundbreaking report released by the US Department of Health and Human Services (HHS) this week showed how advertising data used to target digital vaccination ads to underserved and vulnerable populations helped prevent 52k deaths, 244k hospitalizations, and 2.6 million infections during the COVID-19 pandemic.

Summit Snapshot: Data 4 Good – The Ad Council, Federation for Internet Alerts Deploy Data for Vital Public Safety Initiatives

September 1, 2021

By Lou Mastria

Big Idea: Responsibly collected data informs more than just relevant digital and mobile advertising and commerce – but also some of the most important socially responsible concerns and opportunities of our time.

Consumer data, analytics, and relevant advertising are each and all a collection of powerful tools with unimaginable potential.

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