Testimony: DAA Program Assigns Heightened Protection to Location Data; Self-Regulation Can Adapt
June 5, 2014
By Lou Mastria
Federal Trade Commission
DAA's First Summit on West Coast was a Sell Out! - and There Was a Mobile 'Surprise'
July 3, 2014
By Lou Mastria
The Digital Advertising Alliance hosted its second annual Summit for participants – its first on the West Coast – on Thursday, June 26, at the stunning art-deco City Club of San Francisco.
DAA Speaks with Brands: Transparency & Choice Bring Wins for Consumers & Interest-Based Ads
July 18, 2014
By Lou Mastria
This week the Digital Advertising Alliance (DAA) had the opportunity to attend and speak at the 2014 Association of National Advertisers Digital and Social Media Conference in Dana Point, CA. A founding member of the DAA, the ANA hosted an excellent event attended by some of the brightest minds in marketing and the most recognizable brands in the world. These are the brands with which consumers engage everyday.
Compliance and Enforcement: Keystones for Self-Regulation Effectiveness
July 22, 2014
By Lou Mastria
This blog post is another in our continuing series of coverage from #DAASummit2014, held June 26 in San Francisco.
One of the remarks made by the Federal Trade Commission’s Jessica Rich, as she spoke during a keynote address at the Digital Advertising Alliance Summit, was her ticking off a list of hallmarks for successful self-regulation. Independent enforcement, backed by the power to refer to a government agency when necessary, is one such hallmark.
The Next Step on our Mobile Journey: Mobile Privacy Enforcement Comes September 1, 2015
May 7, 2015
By Lou Mastria
This week, the Digital Advertising Alliance took its next step in our efforts to extend effective, independent, ecosystem-wide self-regulation to the online marketing marketplace as it applies to mobile platforms. We announced independent enforcement of our Mobile Guidance will begin September 1, 2015.
This is a big step.
FTC Commissioner Terrell McSweeny Talks Up X-Device Technology, Consumer Expectations & Protections at DAA Summit 2015
July 6, 2015
By Lou Mastria
[In the photo, DAA Board Member Dan Jaffe, group executive vice president, government relations, Association of National Advertisers (standing), concludes his introduction of Federal Trade Commissioner Terrell McSweeny (seated, right) and DAA General Counsel Stu Ingis of Venable, LLP.]
Digital Advertising Alliance to Preview Mobile Choice Tools at Annual Summit
Jessica Rich, Director of the Federal Trade Commission's Bureau of Consumer Protection, headlines packed agenda at DAA's second annual meeting
SAN FRANCISCO – June 26, 2014 – The Digital Advertising Alliance kicks off its second annual summit today with an exclusive preview of two highly anticipated mobile choice tools set to be released in the fall..
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