By Lou Mastria
DAA’s self-regulatory regime raises industry standards collaboratively with “teeth” of regulatory backstop for non-compliance, avoids “fine first” mentality.
As the U.S.
As the U.S.
From time to time, we are called upon to offer information about how the DAA self-regulatory process works, along with details about the DAA Principles and program, their scope, and how they are enforced, as well as other points. In the past, we have provided such information in Congressional hearings, Federal Trade Commission proceedings, and worldwide technology standard forums, among other public proceedings.
NEW YORK, NY - February 22, 2012 - The FTC called on the business community to set responsible standards for the collection and use of web viewing data on the Internet and to provide transparency and control to consumers.
United States Administration initiatives have similarly encouraged the business community to develop codes of conduct that further innovative offerings to consumers while providing choices to consumers regarding data about such web viewing data.
WASHINGTON, D.C., February 23, 2012 – Today at a White House gathering with leaders of the business community, Director of the National Economic Council and Assistant to the President for Economic Policy, Gene Sperling, U.S. Secretary of Commerce, John Bryson, and Federal Trade Commission Chairman, Jon Leibowitz, commended the Digital Advertising Alliance (DAA) and its members for the significant progress over the past three years to implement a strong privacy protection program for consumers.
WASHINGTON (June 5, 2013) -- Technology and policy leaders from around the world today will gather to discuss the role of effective self-regulation in ensuring the future of advertising-supported Internet content. The first Digital Advertising Alliance (DAA) summit will address the continuing evolution of the DAA program and its role in enhancing transparency and consumer privacy choice online.
This week, I had the honor of sharing information about our program with the members of the Senate Permanent Subcommittee on Investigations, led by Sens. Carl Levin (D-MI) and John McCain (R-AZ), both in written and oral testimony on behalf of the Digital Advertising Alliance. Our written testimony is posted here.
The Digital Advertising Alliance hosted its second annual Summit for participants – its first on the West Coast – on Thursday, June 26, at the stunning art-deco City Club of San Francisco.
This week the Digital Advertising Alliance (DAA) had the opportunity to attend and speak at the 2014 Association of National Advertisers Digital and Social Media Conference in Dana Point, CA. A founding member of the DAA, the ANA hosted an excellent event attended by some of the brightest minds in marketing and the most recognizable brands in the world. These are the brands with which consumers engage everyday.