Zogby Poll: Americans Prefer Ad-Supported Mobile Apps, Want Familiar Transparency & Control Over Data in the Mobile Environment
Survey of 1,015 Americans reveals that users want mobile choice tools that provide the same protections available on desktop & laptop computers
NEW YORK and WASHINGTON, DC - October 22, 2014 - Americans prefer free, ad-supported mobile apps to those that cost money, and value mobile ads that are relevant to their interests, according to a new survey conducted by Zogby Analytics. Respondents also said they wanted tools – similar to those available on desktop and laptop computers – that let them control how and whether data is collected and used in mobile environments.