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Helping the Ecosystem Adapt: 9 Ways the DAA Helped in 2017

January 18, 2018

By Lou Mastria

The dynamic nature of digital advertising certainly was proven in 2017 – as our Digital Advertising Alliance self-regulatory program marked its eighth year in market.

While we may be a startup in spirit, we’ve achieved mature reach as our program has helped advertising organizations adapt to new technologies, evolving policy concerns, and ever-higher expectations of consumers.

We’re proud of those accomplishments, which were made possible by the support of our founding associations and the participation of so many hundreds of companies and thousands of brands.

Summit Snapshot: X-Factor -- Responsible Data Collection for Interest-Based Advertising Across Devices

October 7, 2017

By Lou Mastria

Big Idea: The number of different devices we use is growing -- and so are the ways they’re talking to each other. Companies are trying to keep up, connecting cross-device data and marketing responsibly, to meet consumer expectations.

Innovation at DAA Summit 2017….

As marketers continue to coalesce the customer experience through the myriad devices we interact with on a daily basis -- which comScore now estimates to be between 10 and 12 devices per household -- they are also diligently heeding ethical standards and best practices in an increasingly dynamic ecosystem.

Cross-Device Guidance for DAA Principles: Enforcement Begins on Feb. 1, 2017

January 25, 2017

By Lou Mastria

Our Accountability Partners are ready to begin the enforcement phase of DAA’s Cross-Device Guidance -- the next step in a process that we, as the responsible digital ad industry, started almost 2 years ago with initial development of the guidance itself.

The Digital Advertising Alliance (DAA) Principles for Interest-Based Advertising and Multi-Site Data collection and use are well established in both desktop and mobile advertising environments.

Digital Advertising Alliance Releases Guidance on the Application of DAA Principles to Cross-Device Environments

Guidance Emphasizes Transparency and Control for Cross-Device Advertising Practices

WASHINGTON, D.C. – November 16, 2015 – The Digital Advertising Alliance (DAA) today released initial guidance to help companies apply the DAA’s Self-Regulatory Principles in the rapidly growing cross-device environment. The guidance makes clear that the transparency and choice obligations in the existing Principles apply to cross-device data practices, which are also subject to the DAA’s independent enforcement.

Digital Advertising Alliance Announces Enforcement of Cross-Device Guidance to Begin February 1, 2017

NEW YORK, NY – October 13, 2016 – The Digital Advertising Alliance (DAA) today announced that enforcement of its guidance on the Application of the DAA Principles of Transparency and Control to Data Used Across Devices (DAA cross-device guidance) will begin on February 1, 2017.

Summit Snapshot: The Emerging Ad-Supported Video Ecosystem

June 9, 2016

By Lou Mastria

Big Idea: Video ads are a vital format for advertisers to reach a consumer on multiple devices, and improved customization will increase effectiveness

Association leaders affiliated with the founding of the Digital Advertising Alliance announced their support today (November 16, 2015) with the unveiling of DAA guidance, "Application of the DAA Principles of Transparency and Control to Data Used Across Devices."

Their reaction includes:

Nancy Hill, President and CEO, 4As (American Association of Advertising Agencies)

DAA Explains Self-Regulatory Process for Interest-based Advertising-Related Data Collection to Federal Communications Commission

June 2, 2016

By Lou Mastria

From time to time, we are called upon to offer information about how the DAA self-regulatory process works, along with details about the DAA Principles and program, their scope, and how they are enforced, as well as other points. In the past, we have provided such information in Congressional hearings, Federal Trade Commission proceedings, and worldwide technology standard forums, among other public proceedings.

Zogby Poll: Americans Say Free, Ad-Supported Online Services Worth $1200/Year, 85 Percent Prefer Ad-Supported Internet to Paid

Three-Quarters Say They Would Reduce Online and Mobile Activities a 'Great Deal' If They Had to Pay for Free Ad-Supported Content and Services

NEW YORK, NY - May 11, 2016 - Americans assigned a value of nearly $1,200 per year to the array of free, ad-supported services and content currently available to them on computers and mobile devices, according to a groundbreaking survey conducted by Zogby Analytics. More than 85 percent of respondents said they preferred an ad-supported Internet model instead of paying for online content, and three-quarters said they would reduce their online activities "a great deal" if they had to pay for those services and content.

The Consumer Education Principle | Relevance & Control on Desktop & Mobile

April 4, 2016

By Lou Mastria

This past month, the Digital Advertising Alliance undertook a fresh initiative to connect with online and mobile consumers about responsible data collection for advertising purposes, the benefits of relevance, and how they can control their interest-based advertising experiences.  With industry support, this consumer education push will run throughout 2016.

As part of this effort, DAA:

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