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Brand Safety

Summit Snapshot 19:DC: How Vital Ad Financing is to a Robust Fourth Estate – Brand Safety and a Future for News Gathering & Reporting

July 24, 2019

Big Idea: Brand aversion to controversy in the digital realm has had the effect of steering ads away from hard news content – even as consumer attention is drawn to such content. The ramifications – on journalism and beyond – is alarming.

How can we get ads back into the news business?

During the Digital Advertising Alliance (DAA) Summit each year, we gather as a community to look at how interest-based advertising and self-regulation carry various marketplace impact.

Summit Snapshot ‘18: The Evolution of Brand Safety Issues & Solutions

August 7, 2018

Big Idea: As digital ads expand in reach and influence, brand safety must be part of the consumer trust equation, where consumer privacy, transparency & control online is considered alongside other concerns such as security, fraud, context & viewability.

Over the years, many facets of brand safety have been in the spotlight -- adjacency, privacy, fraud, security, viewability and ad placement, among them. Interest-based advertising, for example, wholly relies on responsible data collection to target and establish connections between sellers and consumers and bolster consumer trust.

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