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Value of Advertising

The $1,400 Question: Consumers Expect to Pay Much More Without Free Ad-Supported Content & Services

September 28, 2020

By Lou Mastria

Americans believe popular digital offerings like news, sports, and email would cost $1,404/year without funding from advertising, up more than $200 in last four years.

Americans are struggling to recover from the worst economic collapse in modern times, with tens of millions out of work, struggling to pay their bills, or reducing household expenses to make ends meet.

Americans Value Free Ad-Supported Online Services at $1,400/Year; Annual Value Jumps More Than $200 Since 2016

Four in Five Say Availability of Free Apps Would Influence Decision on Which Mobile Phone to Purchase

NEW YORK, NY, September 28, 2020 – Americans place a value of more than $1,400 per year on the array of free digital content, services, and mobile apps that are currently funded by advertising, according to a new survey conducted by the Digital Advertising Alliance (DAA).

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