Small and Medium Enterprises

Summit Snapshot: Where Tech of All Sizes Meet: Data and Privacy — The Small Business Imperative

August 6, 2025

Big Idea: Small businesses power the U.S. economy and rely on digital advertising and data to find new customers, thrive and grow.

Big Idea (in full): Small businesses power the U.S. economy and rely on digital advertising and data to find new customers, thrive and grow. As policy debates unfold, the real-world impact of state-by-state regulatory patchwork is being felt acutely by entrepreneurs and independent publishers. A unified approach, a pragmatic federal law, is not only warranted — it’s essential.

Summit Snapshot: Small Business Perspectives on Digital Advertising, Privacy Regulations, and Community Impact

October 29, 2024

Big idea: Small businesses and startups discover customers and connect with consumers by using digital advertising techniques and data to gain necessary visibility.

Lartease Tiffith, executive vice president, public policy, Interactive Advertising Bureau (left) moderates a DAA Summit 24 workshop alongside three entrepreneur panelists.

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