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SECURE Data Act

Summit Snapshot: A View from the Enforcers – ANA Center for Ethical Marketing and BBB National Programs

July 22, 2026

By Lou Mastria

Big Idea: DAA Principles are only as strong as our enforcement partners. Independent accountability, through BBB National Programs' Digital Advertising Accountability Program and ANA's Center for Ethical Marketing, is what turns commitment into trust.

Big Idea (in full): DAA Principles are only as strong as our enforcement partners. Independent accountability, through BBB National Programs' Digital Advertising Accountability Program (DAAP) and Association of Natioanl Advertisers' Center for Ethical Marketing (CEM), is what turns commitment into trust. 

Summit Snapshot: Our Information Economy Depends on Responsible Data Use – A Vital Reminder for Us in California and Beyond

June 30, 2026

By Lou Mastria

Big Idea: Data stewardship is the foundation of our work, which enables both meaningful privacy protections, delivers benefits to consumers and creates enterprise value. Preserving this balance is critical to policy and market leadership.

Privacy for consumers is vital in our work at AdChoices, but consumers expect more than one goal.

I’m Just a Bill, and I’m Sitting Here on Capitol Hill: DAA and Ad Industry Visit Congress to Help Advance the SECURE Data Act (H.R. 8413)

May 28, 2026

By Lou Mastria

Big Idea: Democracy in action is powerful, especially when it’s face to face. Our participation in this year’s “Advertising Day on the Hill” was a key step in a process to move a newly introduced comprehensive privacy bill forward in Congress.

    

The SECURE Data Act: Landmark Proposed National Privacy Legislation Recognizes Need for Effective Self-Regulation

April 24, 2026

By Lou Mastria

Big idea: The newly-introduced SECURE Data Act offers an extraordinary opportunity for Congress to pass a preemptive federal privacy standard that protects Americans in every state, and the bill explicitly endorses industry self-regulatory codes...


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