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A Crucial Preemptive U.S. Privacy Law: The Ad Industry is Setting the Stage

February 23, 2026

By Lou Mastria

Big Idea: When we visit Capitol Hill to meet with lawmakers, or pay a visit to the Federal Trade Commission to brief enforcers, we share valuable data and insights about responsible data-driven advertising.

Big Idea (in full): When we visit Capitol Hill to meet with lawmakers, or pay a visit to the Federal Trade Commission to brief enforcers, we share valuable data and insights about responsible data-driven advertising and the reasons the ad-supported digital ecosystem is valuable and worth protecting for the consumers who benefit from it and the businesses who grow because of it. 

New DAA-Commissioned Survey Shows ‘AdChoices’ Icon Recognition Has Grown to 82 Percent in 2021

June 3, 2021

By Lou Mastria

Consumers use and see the icon as a portal to privacy information – and assign trust to brands, publishers and advertisers who use it in ads, in apps and on sites.

To evaluate ongoing consumer awareness and perception around the “AdChoices” icon, the Digital Advertising Alliance (DAA) conducted a survey of 1,000 US adults in February 2021. Among top-line findings are that 82 percent of respondents have some familiarity with the YourAdChoices Icon and 81 percent understand the icon broadly offers them choice and control as it pertains to advertising.

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