Government Advertisers Demonstrate Public Benefits of Relevance and Use AdChoices Icon to Provide Transparency and Control
October 28, 2025
By Lou Mastria
Big idea: Federal, state and local governments are using the AdChoices Icon to offer transparency and access to consumer control mechanisms. Why? Because DAA Principles keep consumers’ privacy interests front-forward -- right in the ad.
Big idea (in full): Federal, state and local governments are using the AdChoices Icon to offer transparency and access to consumer control mechanisms. Why? Because DAA Principles keep consumers’ privacy interests front-forward, right in the ad, while enabling advertising relevance, efficiency, effectiveness, and accountability.
Throughout American history, government agencies and institutions have used powerful advertising campaigns to drive civic engagement and education.
