Principles [DAA Principles]

Compliance and Enforcement: Keystones for Self-Regulation Effectiveness

July 22, 2014

This blog post is another in our continuing series of coverage from #DAASummit2014, held June 26 in San Francisco.

One of the remarks made by the Federal Trade Commission’s Jessica Rich, as she spoke during a keynote address at the Digital Advertising Alliance Summit,  was her ticking off a list of hallmarks for successful self-regulation. Independent enforcement, backed by the power to refer to a government agency when necessary, is one such hallmark.

Online & Mobile Display to Keep Growing Strong – Largely Driven by Relevance

October 13, 2014

With Forrester Research reporting online display growing by a compound annual rate of 13.7 percent through 2019, “fueled by advancements in programmatic, video and mobile media,” as reported by MediaPost last week, and with mobile expected to generate 42 percent of global ad spend growth through 2016, according to ZenithOptimedia, now is

Reminder: Enhanced Notice & Choice to Consumers is a ‘Shared Responsibility’

November 17, 2014

Recently, our accountability partners at the Council of Better Business Bureau’s (CBBB) Advertising Self-Regulatory Council (ASRC), made public its compliance work with five Web sites to ensure enhanced “real-time” notice is given to consumers when data on their sites, within the scope of Digital Advertising Alliance Principles, is being collected and used by Web sites’ third-party partners.

DAA’s New Mobile Choice Tools: A Journey, Not a Destination

March 31, 2015

February 2015 was a milestone month for the Digital Advertising Alliance.  Last month, we announced public availability of two new tools for smartphone and tablet users in the U.S.:  (1) Consumer Choice Page for Mobile Web – a mobile-optimized version of our long-standing “desktop” Consumer Choice Page, and (2) AppChoices, our first mobil

The Next Step on our Mobile Journey: Mobile Privacy Enforcement Comes September 1, 2015

May 7, 2015

This week, the Digital Advertising Alliance took its next step in our efforts to extend effective, independent, ecosystem-wide self-regulation to the online marketing marketplace as it applies to mobile platforms.  We announced independent enforcement of our Mobile Guidance will begin September 1, 2015.

This is a big step.

FTC Commissioner Terrell McSweeny Talks Up X-Device Technology, Consumer Expectations & Protections at DAA Summit 2015

July 6, 2015

[In the photo, DAA Board Member Dan Jaffe, group executive vice president, government relations, Association of National Advertisers (standing), concludes his introduction of Federal Trade Commissioner Terrell McSweeny (seated, right) and DAA General Counsel Stu Ingis of Venable, LLP.]

New Creative Guidelines for DAA Icon Placement on Mobile Devices

The Digital Advertising Alliance's Ad Marker Implementation Guidelines for Mobile ensure that icon offers consistent privacy notice on all screens

NEW YORK – April 7, 2014 – The Digital Advertising Alliance (DAA) today issued detailed guidance for how notice and the DAA Icon should be displayed and used on mobile platforms. For consumers, this means that the icon they know as a symbol of transparency and choice on desktops and laptops will be consistently displayed on their smart phones and tablets.

Digital Advertising Alliance Launches New Industry-Focused Website

DigitalAdvertisingAlliance.org provides guidance on the DAA's increasingly globally recognized self-regulatory program

New York – July 16, 2014 – The Digital Advertising Alliance (DAA) has launched its newest web property, www.digitaladvertisingalliance.org, which builds on DAA's commitment to educate the advertising industry about DAA's established and enforceable principles for responsible privacy practices across the online advertising industry, and to provide consumers with enhanced transparency and control regarding relevant advertising on their digital devices.

Digital Advertising Alliance (DAA) Enhances Privacy Controls in the Mobile Marketplace with Launch of Two New Tools for Consumers

'AppChoicesTM' and 'Consumer Choice Page for Mobile Web' Take Control and Advertising Transparency Beyond Desktop, While Delivering a Consistent Independently Enforceable Choice Experience

NEW YORK, NY - February 25, 2015 - The Digital Advertising Alliance (DAA) today launched two new mobile tools for consumers – "AppChoices" and the "DAA Consumer Choice Page for Mobile Web."  These innovations supplement the self-regulatory organization’s advertising transparency and choice mechanisms already used by millions of consumers for their desktop browsers. This evolution in the DAA's choice platforms adapts consumer-friendly, independently enforceable privacy controls to the fast-growing mobile medium.

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