Big Idea (in full): Businesses that prioritize transparent, consumer-friendly privacy practices based on DAA Principles signal to regulators that they care. Self-regulation and DAA program participation are essential for all organizations in the digital advertising space – and, in spirit – these tools support the intended goals in a good number of state privacy laws.
I’ve often said that independent enforcement is one of the keystones to the Digital Advertising Alliance’s long-standing success as a self-regulatory program.
Big Idea (in full): Small businesses power the U.S. economy and rely on digital advertising and data to find new customers, thrive and grow. As policy debates unfold, the real-world impact of state-by-state regulatory patchwork is being felt acutely by entrepreneurs and independent publishers. A unified approach, a pragmatic federal law, is not only warranted — it’s essential.
This week, the Digital Advertising Alliance (DAA) helped launch Privacy for America (P4A), a new coalition with representatives from virtually every sector of advertising, and the entirety of business sectors represented among advertising users.
