CTV

Digital Advertising Alliance Releases Guidelines for Use of AdChoices Icon on Connected TV (CTV)

New Guidelines Help Consumers Find Consistent Icon-Based Access to Information and Control for Interest-Based Ads Across CTV Ecosystem

New York, NY -- September 12, 2024 -- The Digital Advertising Alliance (DAA) today announced the release of new guidelines

Summit Snapshot: Navigating Privacy and Innovation in the Streaming Industry

August 8, 2024

By Lou Mastria

Big Idea: Establishing consistent privacy practices and transparent data use is essential for fostering user trust and maintaining relevance in the rapidly growing streaming industry.

Interpublic Sheila Colclasure Addresses CTV and Privacy at DAA Summit 24 Image