What the Consumer of a Modern Digital Advertiser Needs in 2025… AdChoices.
February 26, 2025
By Lou Mastria
Big Idea: Consumer-brand engagement in 2025 will increasingly rely on relevant advertising on sites, apps, CTV, and streaming devices. Give consumers consistency with ‘AdChoices’ over targeted ads in this evolving landscape.
Responsible consumer-brand engagement meets the customer where they are. With respect to digital advertising and privacy, such an exchange has meant addressing two evergreen questions: “Why did I get this ad?” and “What can I do about it?”
