Summit Snapshot: From the Enforcers – Adherence to the DAA Principles Drives Consumer Trust & Signals to Regulators That You Care
September 15, 2025
By Lou Mastria
Big Idea: Businesses that prioritize transparent, consumer-friendly privacy practices based on DAA Principles signal to regulators that they care.
Big Idea (in full): Businesses that prioritize transparent, consumer-friendly privacy practices based on DAA Principles signal to regulators that they care. Self-regulation and DAA program participation are essential for all organizations in the digital advertising space – and, in spirit – these tools support the intended goals in a good number of state privacy laws.
I’ve often said that independent enforcement is one of the keystones to the Digital Advertising Alliance’s long-standing success as a self-regulatory program.
