Consent Management Platforms

DAA Introduces Streamlined 2024 Process for Ad Industry to Adopt and Implement AdChoices' Next-Gen 'Cookies and Beyond' Tools

January 5, 2024

By Lou Mastria

Big Idea: As we enter the New Year, the Digital Advertising Alliance (DAA) has launched a next generation of tools to support companies in delivering consumers transparency and control with respect to advertising.

‘AdChoices’ Makes it Easier to Tell Your Brand’s Privacy Story – Through the Power of One Icon

October 27, 2023

By Lou Mastria

Big idea: Legal mandates are no substitute for the trust-building marketers know how to do with consumers. As we approach 2024, the power of the “AdChoices” icon enables a richer story, setting a path toward trustworthy brand engagement.