Digital Advertising Alliance Releases Best Practices Around Privacy for Billions of IoT Connected Devices
DAA Best Practices Explain How Companies Should Provide Notice and Control Over Collection and Use of Connected Device Data
WASHINGTON, D.C.
WASHINGTON, D.C.
Digital Advertising Alliance (DAA) Principles were established more than a decade ago to keep pace with a rapidly changing marketplace -- extending effective meaningful privacy protections to US consumers. In many ways, 2021 marked a watershed year – all of it setting the stage for a 2022 that will keep DAA innovating to protect and advance consumer engagement with responsible brands and publishers of content.
During the Digital Advertising Alliance’s 2021 Virtual Summit, we assembled an innovation panel dedicated to exploring how privacy and trust can be conveyed in such data-driven advertising experiences.