Digital Advertising Alliance Releases Best Practices Around Privacy for Billions of IoT Connected Devices
DAA Best Practices Explain How Companies Should Provide Notice and Control Over Collection and Use of Connected Device Data
WASHINGTON, D.C.
Connected Devices
2022 – A Year to Reinvest in Responsible Customer Engagement with Relevant Advertising Content
January 26, 2022
By Lou Mastria
Big idea: Relevance requires continual reinvestment. DAA is amid just that to keep pace with consumer identifiers, responsible data collection, and new avenues for transparency and control, thanks to your participation. Let's keep it going, all together.
Digital Advertising Alliance (DAA) Principles were established more than a decade ago to keep pace with a rapidly changing marketplace -- extending effective meaningful privacy protections to US consumers. In many ways, 2021 marked a watershed year – all of it setting the stage for a 2022 that will keep DAA innovating to protect and advance consumer engagement with responsible brands and publishers of content.
Summit Snapshot: Ad-Supported Streaming and Meeting Consumer Privacy Expectations
November 5, 2021
By Lou Mastria
Big Idea: As consumer streaming of content booms, that portion that is ad-financed must be privacy-proactive in ways that enhance the overall user experience.
During the Digital Advertising Alliance’s 2021 Virtual Summit, we assembled an innovation panel dedicated to exploring how privacy and trust can be conveyed in such data-driven advertising experiences.
FOUNDING ASSOCIATIONS
