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Summit Snapshot: From the Enforcers – Adherence to the DAA Principles Drives Consumer Trust & Signals to Regulators That You Care

September 15, 2025

By Lou Mastria

Big Idea: Businesses that prioritize transparent, consumer-friendly privacy practices based on DAA Principles signal to regulators that they care.

Big Idea (in full): Businesses that prioritize transparent, consumer-friendly privacy practices based on DAA Principles signal to regulators that they care. Self-regulation and DAA program participation are essential for all organizations in the digital advertising space – and, in spirit – these tools support the intended goals in a good number of state privacy laws.

I’ve often said that independent enforcement is one of the keystones to the Digital Advertising Alliance’s long-standing success as a self-regulatory program. 

Summit Snapshot: Where Tech of All Sizes Meet: Data and Privacy — The Small Business Imperative

August 6, 2025

By Lou Mastria

Big Idea: Small businesses power the U.S. economy and rely on digital advertising and data to find new customers, thrive and grow.

Big Idea (in full): Small businesses power the U.S. economy and rely on digital advertising and data to find new customers, thrive and grow. As policy debates unfold, the real-world impact of state-by-state regulatory patchwork is being felt acutely by entrepreneurs and independent publishers. A unified approach, a pragmatic federal law, is not only warranted — it’s essential.

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