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Co-Regulation

The Consumer Protection Built into AdChoices

February 6, 2026

By Lou Mastria

Big idea: AdChoices has been designed and implemented through the lens of consumer protection.

Big idea (in full): AdChoices has been designed and implemented through the lens of consumer protection. That is why it remains a central driver for consumer trust in digital advertising through the rigorous self-regulatory standards it requires, the independent enforcement of those standards, and the broad consumer support for the information and choice tools it offers.

What the Consumer of a Modern Digital Advertiser Needs in 2025… AdChoices.

February 26, 2025

By Lou Mastria

Big Idea: Consumer-brand engagement in 2025 will increasingly rely on relevant advertising on sites, apps, CTV, and streaming devices. Give consumers consistency with ‘AdChoices’ over targeted ads in this evolving landscape.

Responsible consumer-brand engagement meets the customer where they are. With respect to digital advertising and privacy, such an exchange has meant addressing two evergreen questions:  “Why did I get this ad?” and “What can I do about it?”

Summit Snapshot: Insights and Innovations from DAA Global Network Partners

October 9, 2024

By Lou Mastria

Big idea: The AdChoices program and DAA Principles are hard at work in 37 nations – and 28 languages. At the Digital Advertising Alliance Summit 24, some of our global network partners discussed current program priorities in their respective regions.

Big idea, cont:  As the digital advertising landscape continues to evolve, different regions are adopting various measures to ensure compliance with data protection and advertising standards, where the DAA Principles still apply.

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