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HHS Report Shows Digital Advertising Data Helped Save More than 50k Lives during COVID-19: Why This Matters Now

May 10, 2024

Big idea: A groundbreaking HHS report showed how advertising data used to target digital vaccination ads to underserved populations helped prevent 52k deaths, 244k hospitalizations, and 2.6 million infections during the COVID-19 pandemic.

Big idea (expanded):  A groundbreaking report released by the US Department of Health and Human Services (HHS) this week showed how advertising data used to target digital vaccination ads to underserved and vulnerable populations helped prevent 52k deaths, 244k hospitalizations, and 2.6 million infections during the COVID-19 pandemic.

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