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BBB National Programs

Summit Snapshot: A View from the Enforcers – ANA Center for Ethical Marketing and BBB National Programs

July 22, 2026

By Lou Mastria

Big Idea: DAA Principles are only as strong as our enforcement partners. Independent accountability, through BBB National Programs' Digital Advertising Accountability Program and ANA's Center for Ethical Marketing, is what turns commitment into trust.

Big Idea (in full): DAA Principles are only as strong as our enforcement partners. Independent accountability, through BBB National Programs' Digital Advertising Accountability Program (DAAP) and Association of Natioanl Advertisers' Center for Ethical Marketing (CEM), is what turns commitment into trust. 

The Consumer Protection Built into AdChoices

February 6, 2026

By Lou Mastria

Big idea: AdChoices has been designed and implemented through the lens of consumer protection.

Big idea (in full): AdChoices has been designed and implemented through the lens of consumer protection. That is why it remains a central driver for consumer trust in digital advertising through the rigorous self-regulatory standards it requires, the independent enforcement of those standards, and the broad consumer support for the information and choice tools it offers.

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