Summit Snapshot: A View from the Enforcers – ANA Center for Ethical Marketing and BBB National Programs
July 22, 2026
By Lou Mastria
Big Idea: DAA Principles are only as strong as our enforcement partners. Independent accountability, through BBB National Programs' Digital Advertising Accountability Program and ANA's Center for Ethical Marketing, is what turns commitment into trust.
Big Idea (in full): DAA Principles are only as strong as our enforcement partners. Independent accountability, through BBB National Programs' Digital Advertising Accountability Program (DAAP) and Association of Natioanl Advertisers' Center for Ethical Marketing (CEM), is what turns commitment into trust.
