A Crucial Preemptive U.S. Privacy Law: The Ad Industry is Setting the Stage
February 23, 2026
By Lou Mastria
Big Idea: When we visit Capitol Hill to meet with lawmakers, or pay a visit to the Federal Trade Commission to brief enforcers, we share valuable data and insights about responsible data-driven advertising.
Big Idea (in full): When we visit Capitol Hill to meet with lawmakers, or pay a visit to the Federal Trade Commission to brief enforcers, we share valuable data and insights about responsible data-driven advertising and the reasons the ad-supported digital ecosystem is valuable and worth protecting for the consumers who benefit from it and the businesses who grow because of it.
