Digital Advertising Alliance Launches New Industry-Focused Website
DigitalAdvertisingAlliance.org provides guidance on the DAA's increasingly globally recognized self-regulatory program
New York – July 16, 2014 – The Digital Advertising Alliance (DAA) has launched its newest web property, digitaladvertisingalliance.org, which builds on DAA's commitment to educate the advertising industry about DAA's established and enforceable principles for responsible privacy practices across the online advertising industry, and to provide consumers with enhanced transparency and control regarding relevant advertising on their digital devices.