DAA Resources
Brand and Publisher Assets
- AdChoices: Consumers' Gateway to Transparency & Control for Targeted Ads PDF
- Cookies & Beyond: A Brand & Publisher Playbook PDF
1st Party
Do now. AdChoices builds trust, and the playbook outlines what brands and publishers should do with their own notices and conversations to have with their data and tech partners.
3rd Party
Have conversations with your brand and publishing partners about how you support targeted ads using a variety of identifiers in adherence with DAA Principles.
YourAdChoices TokenChoices Tool
Learn More
Visit our Github Site for TokenChoices Technical Details.
1st Party
Do now. Link to youradchoices.com/control in privacy policies and notices. Have conversations with partners regarding their integration.
3rd Party
Integrate now. Consumers can send a hashed version of a verified email or phone number to integrated companies as a token ad identifier in one secure comprehensive tool.
YourAdChoices Category Preferences Tool (BETA)
1st Party
Do now. Link to youradchoices.com/control in privacy policies and notices. Have conversations with partners regarding their integration.
3rd Party
Test now. This tool allows a consumer to signal preferences related to categories of advertising interests, thereby improving marketing effectiveness.
WebChoices & Protect My Choices 2.0 (BETA)
1st Party
Do now. Link to youradchoices.com/control in privacy policies and notices. Have conversations with partners regarding their integration.
3rd Party
Integrate now. This allows companies to observe and read reliable, direct consumer preferences regarding data collection for interest-based advertising -- cookies included. Consumers will not have to make choices on every site they visit.
About Identifiers
We have enabled a free cross-industry resource to help advertisers explain existing and new identifiers to their audiences. This new webpage, AboutIdentifiers.org, describes the benefits of relevant advertising and how consumers can gain transparency and control when available identifiers about them are deployed.
We encourage all of our participants to link to this new resource from any owned or partners/clients-owned privacy policies, ads and apps. It is a comprehensive way to educate consumers about all developing advertising measures and to provide them with meaningful control on every device and browser they use.
1st Party
Do now. Link to aboutidentifiers.org in privacy policies and notices.
3rd Party
Do now. Link to aboutidentifiers.org in privacy policies and notices.
AppChoices
Visit our Github Site for AppChoices Technical Details.
1st Party
Do now. Link to youradchoices.com/control in privacy policies and notices.
3rd Party
Integrate now if using mobile ad identifiers.
